How do you make your money?
How do you actually make your money?
To be honest, it's pretty boring. It just works quite well. It's called Online Digital Products. I've been selling online digital products for 10 years now. Also, I recently became a co-owner in one of the biggest businesses in the world that helps people do that as well. Well, that sounds a little complicated. If I'm being honest, when I first started 10 years ago, it was. But these days, with the power of AI, it's kind of like getting into e-commerce or Shopify 10 years ago. Like, massive opportunity, but it's not complicated to set up. So if someone did want to start making money selling online digital products, I'd say now is genuinely the best time ever. Okay, cool. So how could one get started with that?
Well, I'm actually doing a five-day live challenge where I'm going to show people step-by-step how to use AI to get their digital products set up, how to get their sales running automated in the background. And basically over the space of five live sessions, just have your entire online business set up and running. Is it free? It's 100% free. And I'm basically just going to break down everything I've learned in 10 years, everything I know now as the owner of the top company in the space, and basically just give you everything step-by-step you need to get started online with digital products. Cool. Well, I'll see you there then.
How do you make your money?
How do you actually make your money?
To be honest, it's pretty boring. It just works quite well. It's called Online Digital Products. I've been selling online digital products for 10 years now. Also, I recently became a co-owner in one of the biggest businesses in the world that helps people do that as well. Well, that sounds a little complicated. If I'm being honest, when I first started 10 years ago, it was. But these days, with the power of AI, it's kind of like getting into e-commerce or Shopify 10 years ago. Like, massive opportunity, but it's not complicated to set up. So if someone did want to start making money selling online digital products, I'd say now is genuinely the best time ever. Okay, cool. So how could one get started with that?
Well, I'm actually doing a five-day live challenge where I'm going to show people step-by-step how to use AI to get their digital products set up, how to get their sales running automated in the background. And basically over the space of five live sessions, just have your entire online business set up and running. Is it free? It's 100% free. And I'm basically just going to break down everything I've learned in 10 years, everything I know now as the owner of the top company in the space, and basically just give you everything step-by-step you need to get started online with digital products. Cool. Well, I'll see you there then.
Key takeaways:
Simplicity sells.
Iman avoids overwhelming jargon and presents online business as something “boring but effective.” This grounds his message and makes it approachable — even aspirational — for beginners.
Positioning + proof = trust.
He positions himself as someone with 10 years of experience who also now owns one of the largest companies in the space. That combination of personal track record + corporate scale creates instant authority.
AI as the new frontier.
He smartly frames AI as the enabler that now makes launching a digital product business “not complicated.” He taps into current hype without sounding salesy — instead, he positions AI as a tool that unlocks accessibility.
Soft sell through conversation.
The video is shot as a casual dialogue, not a monologue or pitch. That subtle format shift makes it feel natural, friendly, and trustworthy, which reduces resistance from the viewer and increases conversions.
Community-based conversion model.
By inviting people into a “5-day challenge,” Iman isn’t just offering value — he’s building momentum and a sense of shared journey. It’s a lead magnet disguised as an event, which increases participation and reach through word-of-mouth and social proof.
Why it went viral:
High relatability + low resistance – answering a simple question like “how do you make money?” is universally engaging. There’s no gatekeeping — just openness.
Clear transformation promise – it goes from “I had no clue 10 years ago” to “you can now do it in 5 days with AI.” That’s a compelling narrative arc.
Taps into current macro-trends – AI, passive income, simplified systems, and the democratization of online business.
Highly shareable and replayable – the tone is friendly, informative, and feels like a free sneak peek into something exclusive.
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