Investing vs Spending at McDonald's: Which Are You?
In the video, Erlichman illustrates the difference between spending money on fast food versus investing that same amount in McDonald's stock. He demonstrates that while a meal provides immediate satisfaction, investing the equivalent amount could yield significant returns over time. This simple yet effective analogy emphasizes the long-term benefits of investing and encourages viewers to consider their financial choices more carefully.
The video's success lies in its ability to convey a complex financial concept through an everyday example, making it accessible to a broad audience. By highlighting the potential growth of investments compared to short-term spending, Erlichman prompts viewers to reflect on their financial habits and consider the impact of their daily decisions on their future wealth.
This approach not only educates but also motivates individuals to adopt more mindful spending and investing practices, underscoring the importance of financial literacy in everyday life.
Investing vs Spending at McDonald's: Which Are You?
In the video, Erlichman illustrates the difference between spending money on fast food versus investing that same amount in McDonald's stock. He demonstrates that while a meal provides immediate satisfaction, investing the equivalent amount could yield significant returns over time. This simple yet effective analogy emphasizes the long-term benefits of investing and encourages viewers to consider their financial choices more carefully.
The video's success lies in its ability to convey a complex financial concept through an everyday example, making it accessible to a broad audience. By highlighting the potential growth of investments compared to short-term spending, Erlichman prompts viewers to reflect on their financial habits and consider the impact of their daily decisions on their future wealth.
This approach not only educates but also motivates individuals to adopt more mindful spending and investing practices, underscoring the importance of financial literacy in everyday life.

The TikTok video by Jon Erlichman titled “Investing vs Spending at McDonald’s: Which Are You?” gained significant attention because it clearly and cleverly illustrates the difference between spending and investing—using a relatable, everyday example.
Key takeaways:
The main message contrasts two approaches to money: instead of regularly spending $10 on food at McDonald’s, one could invest that same amount into McDonald’s stock. Over time, that investment could grow significantly. The video emphasizes how small financial decisions can have a major impact on long-term wealth. It’s not a critique of consumption, but rather an invitation to reflect on alternative financial choices that build capital.
It reinforces the principle: “Don’t just be a customer—become an owner,” encouraging viewers to invest in the companies they already support.
Audience reactions:
In the comments, three main types of responses emerged:
Inspired viewers – Many people say the video opened their eyes, especially since the example was so easy to relate to. Comments like “This really changed how I see money” or “Time to open an investment account” are common.
Skeptics and realists – Some point out that not everyone can afford to invest, as buying food may be a necessity. Others note that while investing sounds great, it’s not always accessible for people living paycheck to paycheck.
Humor and irony – As always on TikTok, there are playful comments like “So you're saying being hungry makes me rich?” or “No fries today, just stocks.
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