Marc Jacobs Just Hacked Influencer Marketing
Mark Jacobs is changing the meaning of influencer marketing with all their recent TikToks, let's talk about it. For the past several weeks, they've been using popular creators on TikTok to promote their products in an unconventional way. But not just any creators, these are people who either have a very specific niche or who have gone viral for very obscure reasons. These people are sent Mark Jacobs products and either recreate their viral moment or just make a video within their niche wearing them.
Influencer marketing has been around for just under 10 years now and has become formulaic, turning people into walking ads. This puts people off, not because they don't like to shop, but because of what it represents. Whether people like to admit it or not, most people love to consume, but hate consumer culture, which is why people prefer marketing that feels more genuine and real. This is why so many people complain how TikTok shop ads and Instagram feed ads are ruining their experiences on these apps, which is another reason why Marc Jacobs' marketing works.
Their videos feel like the old web, like when you'd come across the most random video on YouTube that would end up becoming a meme or going viral. Before the internet became populated with endless ads, but this is ironic because these videos are also ads. Regardless, it still feels like a refreshing approach to influencer marketing, which other brands need to take note of. Internet ads tend to feel disingenuous and robotic, so understanding internet culture and using that understanding to speak to the current zeitgeist can feel more human. Anyways, what are your thoughts on Marc Jacobs' influencer marketing and would you like to see more brands do this?
leave a comment.
Marc Jacobs Just Hacked Influencer Marketing
Mark Jacobs is changing the meaning of influencer marketing with all their recent TikToks, let's talk about it. For the past several weeks, they've been using popular creators on TikTok to promote their products in an unconventional way. But not just any creators, these are people who either have a very specific niche or who have gone viral for very obscure reasons. These people are sent Mark Jacobs products and either recreate their viral moment or just make a video within their niche wearing them.
Influencer marketing has been around for just under 10 years now and has become formulaic, turning people into walking ads. This puts people off, not because they don't like to shop, but because of what it represents. Whether people like to admit it or not, most people love to consume, but hate consumer culture, which is why people prefer marketing that feels more genuine and real. This is why so many people complain how TikTok shop ads and Instagram feed ads are ruining their experiences on these apps, which is another reason why Marc Jacobs' marketing works.
Their videos feel like the old web, like when you'd come across the most random video on YouTube that would end up becoming a meme or going viral. Before the internet became populated with endless ads, but this is ironic because these videos are also ads. Regardless, it still feels like a refreshing approach to influencer marketing, which other brands need to take note of. Internet ads tend to feel disingenuous and robotic, so understanding internet culture and using that understanding to speak to the current zeitgeist can feel more human. Anyways, what are your thoughts on Marc Jacobs' influencer marketing and would you like to see more brands do this?
leave a comment.
This video reached over 150,000 views because it taps into the current mood on TikTok and speaks to something many users relate to—fatigue with fake, formulaic advertising. It highlights Marc Jacobs' campaign, which stands out in the influencer marketing space thanks to its authenticity and unusual choice of creators. Instead of using mainstream faces who promote everything, the brand collaborates with people known for niche content or viral moments. This makes the ads feel less like ads and more like organic content.
As a result, viewers feel like they’re discovering something genuine and unexpected rather than being targeted by yet another sales pitch. The video’s tone feels like a casual conversation rather than a marketing analysis, which boosts its credibility. It also reflects on the influencer marketing industry and how it’s evolving—something users love when content comments on trends in their own digital world.
The creator is talking about TikTok on TikTok and about ads that don’t look like ads—it’s ironic, but it works. The format feels like the old internet, before platforms were overrun by pushy ad campaigns, which triggers nostalgia and makes it stand out. The content is smart but easy to follow, encouraging shares, comments, and discussion. That’s exactly why TikTok’s algorithm favors it and users pass it along—it puts their thoughts into words.
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