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The TikTok video by Jon Erlichman titled “Top stock picks for the next 10 years?” poses a powerful and engaging question: "If you could only pick one stock to buy for the next decade, what would it be?" The video then shares answers from 13 experienced investors who were asked to name the one stock they believe is worth holding for the next ten years. The list includes well-known giants like Amazon, Microsoft, Nvidia, Coca-Cola, and Mastercard, as well as lesser-known but promising names such as Propel Holdings, Celebrite, and Evolution Gaming.

What makes the video effective is its simplicity and credibility. Erlichman clearly states that these are individual opinions, not financial advice, which builds trust with the audience. He doesn’t try to sell a narrative or push a particular agenda—instead, he simply delivers curated insights from real investors.

The key takeaway is the importance of long-term thinking in investing. In a world where many people chase short-term gains, this video reminds viewers that true wealth is built over time. By focusing on a 10-year horizon, it encourages people to reflect more seriously on which companies they believe will remain strong and relevant in the future.

Rather than overwhelming viewers with technical jargon or detailed financial analysis, the video invites personal reflection: “What would you invest in for the next decade?” This question is both thought-provoking and accessible, making the video appealing to beginners and experienced investors alike.

Overall, it’s a great example of educational content that is quick, engaging, and designed to foster deeper financial awareness. The simplicity of the message, combined with the authority of the contributors, makes it not just a viral moment—but a valuable one.