Why Another Shrek Movie Is Being Made
Okay, why is another Shrek movie even being produced? I think it's because it accidentally became iconic. Shrek originally wasn't even meant to be a good movie. When Shrek 1 was produced, it originally looked like this. And the voice actor for Shrek originally said, it's the worst title I've ever heard in my life. Setting the stage nicely.
But when it was actually released, it was an instant hit, making DreamWorks $487 million whilst only costing $50 million. And this is because it incorporated so many fairy tale stories that we heard as a kid into a genuinely good movie with a good story and cast. And with the surprise success of this, DreamWorks made Shrek 2, 3, and 4. And this is surprising because most franchises suck after number 3. But DreamWorks, they broke this model by evolving the Shrek universe.
And I think this works because if you're constantly evolving a franchise, us as fans don't get bored and stop watching. And DreamWorks made it so Shrek had kids, got married, became royalty, went to a parallel universe. And this is why DreamWorks are able to do multiple movies of their franchises. Take Kung Fu Panda, for example. They've got like four of those movies now. How to Train Your Dragon, Trolls, Madagascar. Although I wish they'd done B-movie 2, 3, and 4. But hey, DreamWorks, you've still got time on the clock. But if you want to see more content from me, hit that follow button.
Why Another Shrek Movie Is Being Made
Okay, why is another Shrek movie even being produced? I think it's because it accidentally became iconic. Shrek originally wasn't even meant to be a good movie. When Shrek 1 was produced, it originally looked like this. And the voice actor for Shrek originally said, it's the worst title I've ever heard in my life. Setting the stage nicely.
But when it was actually released, it was an instant hit, making DreamWorks $487 million whilst only costing $50 million. And this is because it incorporated so many fairy tale stories that we heard as a kid into a genuinely good movie with a good story and cast. And with the surprise success of this, DreamWorks made Shrek 2, 3, and 4. And this is surprising because most franchises suck after number 3. But DreamWorks, they broke this model by evolving the Shrek universe.
And I think this works because if you're constantly evolving a franchise, us as fans don't get bored and stop watching. And DreamWorks made it so Shrek had kids, got married, became royalty, went to a parallel universe. And this is why DreamWorks are able to do multiple movies of their franchises. Take Kung Fu Panda, for example. They've got like four of those movies now. How to Train Your Dragon, Trolls, Madagascar. Although I wish they'd done B-movie 2, 3, and 4. But hey, DreamWorks, you've still got time on the clock. But if you want to see more content from me, hit that follow button.
The TikTok video titled “Why Another Shrek Movie Is Being Made” by @ndainternet went viral because it taps into a universally nostalgic franchise while offering an unexpectedly insightful breakdown of how storytelling evolution can sustain a brand for decades. The creator starts by revealing that Shrek wasn’t originally intended to be a hit — visually, it looked very different in its early production, and even the original voice actor questioned the title. Yet when the first film was released, it became a cultural phenomenon, grossing $487 million on a $50 million budget.
The video then explains why DreamWorks continued the franchise, releasing multiple sequels and spinoffs — something that typically leads to diminishing returns for most film series. However, the creator argues that DreamWorks defied this trend by continuously evolving the universe, adding new dynamics and arcs: Shrek gets married, becomes royalty, has kids, and even ventures into a parallel universe. This constant reinvention keeps the storyline fresh and keeps audiences engaged, even years later. It’s a clever strategy that allows emotional connection to grow with the viewer.
The creator supports this by pointing to DreamWorks’ track record with other franchises like Kung Fu Panda, How to Train Your Dragon, Trolls, and Madagascar, proving that this studio understands the value of building layered, expanding worlds. He even drops a humorous comment about the missed potential of a B-Movie sequel, ending the video on a playful note that resonates with fans of meme culture and DreamWorks nostalgia.
This TikTok went viral because it does more than just announce the return of a beloved film — it unpacks the business logic and fan psychology behind why it’s happening. The tone is casual and entertaining, but the message is deeply strategic: franchises stay alive not by repeating the same formula, but by adapting it. The pacing, cultural references, and emotional appeal to childhood memories make the content widely relatable, while the analysis makes it feel smart and satisfying.
In summary, this video took off because it combines pop culture commentary with business storytelling in a way that feels both nostalgic and current. It doesn’t just explain why another Shrek movie is coming — it reminds viewers why they care, and that’s exactly the kind of content that thrives on TikTok.
Did you enjoy this video?
Leave your email address and we’ll deliver the best content from top business minds in the world — in the category you choose.