Why Brunchly Is a Better Idea Than Lunchly
This is why I think Brunchly is a better business idea than Lunchly, because it actually solves a problem. I mean, Lunchly is competing against Lunchables. They've been around for ages, longer than me, and they absolutely dominate the lunch market. And Lunchly, the competitor, they've pretty much just copy and pasted the Lunchable business. There's literally no difference to each business. But with Brunchly, this changes things up, because it solves a breakfast-lunch problem. A lot of people miss out on breakfast, myself included, and this business is a good solution to that. Plus, these flavour ideas are actually appealing, and I think they sound quite tasty.
much more than moldy cheese if ksi logan paul and mr beast had done this instead and they'd whacked prime and feastables in this sort of product that would have been a much better business move but what do you guys think about this idea
Why Brunchly Is a Better Idea Than Lunchly
This is why I think Brunchly is a better business idea than Lunchly, because it actually solves a problem. I mean, Lunchly is competing against Lunchables. They've been around for ages, longer than me, and they absolutely dominate the lunch market. And Lunchly, the competitor, they've pretty much just copy and pasted the Lunchable business. There's literally no difference to each business. But with Brunchly, this changes things up, because it solves a breakfast-lunch problem. A lot of people miss out on breakfast, myself included, and this business is a good solution to that. Plus, these flavour ideas are actually appealing, and I think they sound quite tasty.
much more than moldy cheese if ksi logan paul and mr beast had done this instead and they'd whacked prime and feastables in this sort of product that would have been a much better business move but what do you guys think about this idea
The TikTok video titled “Why Brunchly Is a Better Idea Than Lunchly” by @ndainternet went viral because it offers a sharp critique of product-market fit in a way that feels casual, relevant, and creatively framed. The creator contrasts two snack-box style food brands: Lunchly, which appears to mimic the classic Lunchables model, and Brunchly, which introduces a new category positioned between breakfast and lunch. The argument centers on solving a real consumer problem — the fact that many people, especially busy adults, often skip breakfast and crave a convenient, appealing snack option during late mornings.
The creator dissects why Lunchly fails to stand out, explaining that it's essentially a copy-and-paste business with no real differentiation from Lunchables, a brand that already dominates the lunchbox space and holds strong cultural familiarity. In contrast, Brunchly brings something fresh to the table by targeting a real behavioral gap in the market — the “missed breakfast” audience — and appealing to them with inventive, appetizing flavor combinations. This not only taps into changing eating habits but also signals a clear value proposition, which is essential in competitive consumer markets.
What elevates the video further is the speculative angle — imagining if massive creators like KSI, Logan Paul, or MrBeast had backed Brunchly and tied it to their existing product empires like Prime or Feastables. This thought experiment adds a layer of entertainment and marketing insight, suggesting that with the right influencer power, Brunchly could have exploded as a category-creating brand. The inclusion of humor (like the jab at “moldy cheese”) and fast pacing keeps the viewer hooked, while the final question — what do you think of this idea? — invites engagement and discussion, which boosts algorithm performance.
This video went viral because it combines trend-savvy business analysis with personality and relatability. It critiques derivative products, champions innovation, and frames everything in the familiar context of influencers, food culture, and brand strategy. The content works because it’s both smart and snackable — just like the product it advocates for.
In summary, this TikTok succeeded by turning a simple product comparison into a conversation about market gaps, brand identity, and cultural timing. It resonates because it highlights the difference between launching a product and solving a problem — a lesson every creator, entrepreneur, and viewer can appreciate.
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