Why You’ll Never See a Rolls-Royce Commercial
Who doesn't know where Rolls-Royce sells their cars? Have you ever turned on a TV ad and seen a Rolls-Royce ad? Or flipped a newspaper and seen a Rolls-Royce ad? So where do they sell their cars? How do they do promotion? Air shows. So Boeing is showing their latest plane. Gulfstream is showing the latest private jet. Right next door, Rolls-Royce. That's where you find them. How many of you here have been invited to the launch of a new private jet? I rest my case. So some of the things you buy, you buy because of what they buy you access to.
Why You’ll Never See a Rolls-Royce Commercial
Who doesn't know where Rolls-Royce sells their cars? Have you ever turned on a TV ad and seen a Rolls-Royce ad? Or flipped a newspaper and seen a Rolls-Royce ad? So where do they sell their cars? How do they do promotion? Air shows. So Boeing is showing their latest plane. Gulfstream is showing the latest private jet. Right next door, Rolls-Royce. That's where you find them. How many of you here have been invited to the launch of a new private jet? I rest my case. So some of the things you buy, you buy because of what they buy you access to.
The TikTok video titled “Why You’ll Never See a Rolls-Royce Commercial” explains the genius behind the luxury brand’s unconventional marketing strategy. Speaker Vusi Thembekwayo highlights that Rolls-Royce doesn’t run traditional ads—not on TV, not in magazines. Instead, they position themselves at elite events like air shows, alongside brands such as Boeing and Gulfstream. That’s where their real customers are.
The message is clear: luxury is sold through exclusivity, not visibility. You don’t buy a Rolls-Royce because you saw an ad. You buy it because it grants you access to a rarefied world. This is marketing not aimed at the masses, but at the few.
The video went viral because it reveals an unexpected truth, delivers a powerful business insight in under a minute, and challenges the viewer to rethink how marketing really works. It’s thought-provoking, smart, and extremely shareable—everything a great TikTok needs to be.
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