Contact person: Mental Health Platform Naming Project

Phone:Show

Email:Show

Location: kadawatha, Sri Lanka

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Project Goal

To create a strong, professional brand name that:

Builds trust with both users and licensed mental health professionals

Conveys community support, inclusivity, and emotional safety

Feels modern and approachable—without sounding clinical or clichéd

Can scale into a recognized platform with digital presence (web/app)

Naming Approach
1. Discovery & Strategy Alignment

Define brand voice: e.g. warm, grounded, inclusive

Clarify tone preferences (e.g. neutral vs optimistic, modern vs timeless)

Identify key emotional themes (resilience, belonging, growth, etc.)

Evaluate competitor names to avoid overlap or confusion

2. Creative Exploration

Build naming territories (e.g. metaphors, nature, emotional verbs, abstract names)

Generate 80–100 raw name ideas across types: real words, coined terms, blended words, metaphors

Score them by key criteria:

Relevance to mission

Emotional resonance

Memorability & readability

Domain/social availability

Global linguistic neutrality

3. Vetting & Shortlisting

Narrow to a curated shortlist of 5–10 names

Check:

.com domain availability

Major social handle availability (Instagram, Twitter/X, TikTok, LinkedIn)

Trademark conflicts via USPTO and WIPO search

Linguistic/cultural flags in major English-speaking markets

4. Presentation & Recommendation

Deliver final list with:

Clear rationales

Domain/social availability status

Linguistic/trademark notes

Recommend one top name with strategic explanatiTimeline
Phase Task Time
Day 1 Kickoff & strategy alignment 1 day
Day 2–3 Creative ideation & internal filtering 2 days
Day 4 Domain/social/trademark vetting 1 day
Day 5 Final presentation with top recommendation 1 day

Total time: 5 business days
Deliverables

Final shortlist (5–10 names) with:

Name meanings & rationale

Domain/social availability notes

Trademark risk overview

Tone & emotional positioning

Top recommendation with explanation

Optional: Support with brand tone, tagline, or UX copy direction

Naming Criteria Snapshot
Criteria Description
Professional but Warm Avoid clinical or jargon-heavy names; embrace human-first language
Community-Driven Must evoke support, togetherness, or safe space
Scalable & Memorable Ideal for app/storefront presence, with recall
Domain & Handle Availability Must be viable for a digital-first brand
Linguistic Neutrality Avoid names with unintended meanings or pronunciations globally
Tools Used

Namecheckr, GoDaddy, Namecheap: Domain & handle checks

USPTO, WIPO databases: Trademark conflict screening

Google Translate, slang databases, language forums: Cultural/linguistic sensitivity

Examples of Past Naming Projects
Brand Sector Type Outcome
MindNest Therapy Collective Metaphor-based Warm, nature-inspired; now in 3 states
Civique Civic Engagement App Coined word Clean, scalable; acquired 2023
NourishWise Nutrition Tech Descriptive + aspirational Trusted brand in corporate wellness
Hearten Mental health podcast Real word Emotive, gentle branding well-received

Portfolio and references available upon request.

Working Style

Collaborative: You’ll get transparent rationale, not just lists

Strategic: Anchored in brand voice and user psychology

Detail-Oriented: No overlooked domain traps or awkward translations

Fast, but Thoughtful: Tight 5-day turnaround with quality results

Next Steps

If selected, I’ll schedule a 30-minute kickoff to:

Understand your exact positioning and audience

Clarify tone (e.g. more “Calm” or more “Headspace”?)

Align on cultural or geographic reach

After that, I’ll dive into ideation and deliver a full shortlist within 5 business days.

Let me know if you’d like to move forward—or if you’d like a small paid “sample list” first.

Thanks for the opportunity to support a mission that matters. I’m excited about what this platform can become." (client-provided description)