Contact person: Revamp and Optimize WooCommerce Website with SEO and changes

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Location: Toronto, Canada

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"WooCommerce Site Changes as per attached PDF file
Product Listings & Checkout

Duplicate Discounted Price: Remove extra price display from all product listings
.

Cart & Policy Updates:

Free shipping & gift threshold → revise to ₹499 (update moving strip + cart settings + shipping policy).

COD charges → revise to ₹49 (reflect across cart and policies).

GST → ensure 3% GST (CGST/SGST/IGST) applied correctly; fix rounding error to nearest lower rupee
.

Remove “Order Status” from homepage → keep under user login. Integrate shipment tracking.

Special Offers Categories

Create “Pick 3 for ₹549” category (auto coupon/custom code).

Create “Pick 2 for ₹699” category (auto coupon/custom code).

Rename “LAST CHANCE DEALS” → “Clearance”
.

Mobile & UI/UX

Mobile/Tablet: Remove home banner. Show New Arrivals/Shop All as default landing. Ensure direct product visibility on first load
.

Columns: Increase product listing to 4 per row, slightly bigger images.

Floating Cart: Enable one-click floating cart (suggest free/lifetime plugin or Shiprocket checkout OTP autofill).

Disable Digital Downloads option in WooCommerce.

Content & Branding

Add “About the Founder” section at the bottom of homepage (Vrushali Mankame-Mathure bio + photo)
.

Update desktop banners with AI-designed creatives in PinkEarrings theme.

Integrations

Delhivery ONE shipping integration
.

Instagram Reels feed on homepage (desktop & tablet only; mobile version TBD).

SEO & Organic Growth Plan
On-Page SEO

Keyword optimization (India-focused): earrings, bracelets, mangalsutras, hypoallergenic jewellery, affordable jewellery, stainless steel jewellery.

Page titles & meta descriptions aligned with 55–60 char titles & 140–155 char descriptions.

Structured data: Product schema + Breadcrumbs + Organization schema.

Image SEO: Rename & ALT tags (e.g., [login to view URL]).

Technical SEO

Fix GST round-off issues (SEO-friendly checkout transparency).

XML sitemap + [login to view URL] verification.

Site speed optimization: lazy load images, compress media, WebP format.

Mobile-first improvements: responsive design, faster load times
.

Off-Page & Local SEO

Build backlinks from Indian fashion/jewellery blogs.

Google Business profile optimization for local search.

Social signals: leverage Instagram Reels, Pinterest, YouTube.

Tracking & Growth

Google Analytics + Search Console integration for keyword tracking.

Quarterly keyword audit + rank tracking to ensure “Pink Earrings” ranks #1 in India
.

Next Steps:

Prioritize cart/shipping/policy updates + mobile optimization (immediate customer-facing changes).

Parallel execution of SEO (keyword research, sitemap, schema).

Add new offer categories & banners for festive campaigns." (client-provided description)