Contact person: Optimize website via Google Analytics and SEO

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Location: HOUTEN, Netherlands

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Request for Proposal (RFP)
Project: Google Analytics & Website Optimization for [login to view URL]
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1. About Prescare
Prescare provides coaching services focused on stress reduction and self-regulation. Our website [login to view URL], plays an essential role in presenting our services, reaching new clients, and sharing valuable content.
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2. Project Objective
The goal of this project is to enhance the online visibility, usability, and performance of [login to view URL] through improvements in Google Analytics, SEO, content, and technical optimization.
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3. Scope of Work
The assignment consists of three main areas:
A. Google Analytics Optimization
• Perform a keyword analysis.
• Configure and optimize Google Analytics settings.
• Implement correct page tags.
• Provide clear and user-friendly reporting on visitor behavior.
B. SEO & Content Optimization
• Improve SEO with optimized keywords and content.
• Enhance the blog page (look & feel) for easy publishing and reading of articles.
C. Technical Optimization
• Improve website loading speed.
• Implement minor technical and visual improvements.
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4. Deliverables
• Detailed keyword analysis report.
• Updated Google Analytics setup and reporting dashboards.
• SEO-optimized web content and meta data.
• Improved blog design and functionality.
• Performance improvements (load speed, technical fixes).
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5. Timeline
Please provide an estimated timeline for each project phase, including milestones for:
• Initial analysis
• Implementation
• Testing and delivery
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6. Budget
Please submit a detailed cost proposal, including:
• Hourly or fixed rates
• Estimated hours per task
• Any additional costs (tools, plugins, etc.)
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7. Selection Criteria
Proposals will be evaluated based on:
• Relevant experience with Google Analytics, SEO, and WordPress (or relevant CMS)
• Quality of previous work (portfolio/examples)
• Proposed approach and methodology
• Cost-effectiveness
• Ability to communicate clearly and deliver on time" (client-provided description)