Contact person: Wine E-Commerce Site Overhaul: Flash Sales & BBR-inspired

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Location: Zurich, Switzerland

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Project Title: Rebuild Wine E-Commerce Website on WordPress with Flash Sales Feature and Design Inspired by Berry Bros. & Rudd
Project Description:
I am seeking an experienced web developer/designer familiar with WordPress to rebuild my existing website, [login to view URL], which is an online fine wine merchant platform specializing in premium wines from regions like Burgundy and Tuscany. The current site functions as a standard e-commerce store with product listings, shopping cart, and checkout, focusing on direct sales of wines we own and source from select producers (e.g., partnerships like Domaine Kuheiji). The rebuild must be done on WordPress (using WooCommerce for e-commerce if appropriate), ensuring full compatibility and seamless integration.
The primary enhancements include:

Implementing a flash sales model similar to [login to view URL], which follows a "1 day, 1 deal" approach with limited-time offers (typically 24 hours), discounted prices, limited stock, countdown timers, and elements to create urgency and engagement.
For the rest of the site (non-flash sales sections), the design, layout, and functionality should closely resemble Berry Bros. & Rudd ([login to view URL]). This includes an elegant visual style with high-quality wine imagery (e.g., bottles in cellar settings or against blurred backgrounds), a professional and sophisticated aesthetic, intuitive navigation for browsing catalogs by regions or collections, prominent promotions like hand-picked selections or mixed cases, and user experience features such as easy access to wine regions (e.g., explorations of areas like Bolgheri or Tuscany), critically acclaimed wines, and potentially educational content on producers. Incorporate elements like a homepage with latest offers, fine wine releases by the case, limited-quantity indicators, and calls to action for starting a wine journey or exploring collections.

Key requirements:

WordPress Integration: Build the entire site on WordPress, ensuring all existing features (product catalog, browsing, cart) work flawlessly. Migrate the current product database (keeping all wines intact) without any changes to inventory, pricing, or payment processing—these are already functional and should remain unchanged.
Flash Sales Implementation:

A dedicated daily deals section on the homepage, rotating every 24 hours.
Features like countdown timers, stock progress bars (showing remaining quantities), and urgency indicators.
User engagement options: Simple comments, shares, or interactions on deal pages.
Pull deals from the existing inventory without altering the core catalog.


Design and Functionality Inspired by Berry Bros. & Rudd:

Modern, elegant overhaul with bold visuals, clean navigation, and mobile responsiveness.
Homepage structure: Highlight promotions, region spotlights (e.g., Burgundy or Tuscany features), and curated collections.
Product presentation: Detailed descriptions, high-res imagery, and sections for exclusive offerings or partnerships (e.g., Domaine Kuheiji).
Ensure smooth transitions between full catalog browsing, region explorations, and flash sales.


Development Focus:

Optimize for performance, SEO, cross-device compatibility, and Swiss/European e-commerce standards (no changes to VAT or payments needed).
Use WordPress plugins where suitable (e.g., for flash sales timers or stock management, but integrate seamlessly).



What NOT to Include: No work on pricing, payment processing, or checkout systems—these are already set up and functional.
Ideal freelancer:

Strong experience with WordPress/WooCommerce e-commerce rebuilds, flash sales implementations, and design customizations (provide portfolio examples similar to [login to view URL] or [login to view URL]).
Skills in HTML/CSS/JavaScript, PHP, and WordPress theme/plugin development.
Ability to migrate and work with the existing site structure—I'll provide access to the current backend/files.

Please include in your proposal:

Your approach to building on WordPress, implementing flash sales like Qoqa, and replicating Berry Bros. & Rudd's style for the main site.
Estimated timeline.
Examples of similar projects.

Budget and timeline to be discussed based on proposals. Excited to see your ideas!" (client-provided description)