Contact person: Boutique E-commerce website and app using Portify Platform Development

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Location: Indore, India

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"At the heart of Odisha’s capital city lies a brand that pays tribute to centuries-old craftsmanship while
embracing the digital age. Bhubaneswar Threads, owned and led by Jaya Patnaik (born 20 November
1985), is a heritage-driven label known for its rich assortment of Sambalpuri fabrics, Ikat weaving, and
temple-inspired jewelry. This boutique-style business represents the soul of Odisha’s handloom legacy,
bringing the artistry of local artisans to the forefront.
The brand’s offerings include handwoven sarees, dupattas, and stoles that reflect intricate double-ikat
patterns, vibrant natural dyes, and regional motifs that narrate cultural stories. Complementing the
textiles is a unique line of jewelry inspired by Odisha’s famed temples—think silver filigree earrings,
terracotta necklaces, and brass bangles—all handcrafted by rural artisans in and around Bhubaneswar.
Bhubaneswar Threads not only celebrates traditional craftsmanship but also ensures customer
convenience by embracing modern payment and retail technologies. With India’s digital commerce
ecosystem booming, the business supports the following payment methods:
[login to view URL] – enabling flexible payment plans, BNPL (Buy Now, Pay Later), and credit support for premium
purchases.
PhonePe – quick and reliable UPI-based mobile transactions, widely preferred by urban and rural
customers alike.
Razorpay – seamless card and net banking payments, ideal for online orders and Instagram shop
checkouts.
Paytm – widely used wallet and UPI platform with added customer rewards.
With these platforms, Bhubaneswar Threads ensures a smooth and secure buying experience, whether
you’re visiting the boutique in person or placing an order from anywhere in India through WhatsApp,
Instagram, or Facebook.
Each product is a symbol of Odisha’s cultural heritage—made with patience, dyed with natural pigments,
and crafted with stories of tradition. Bhubaneswar Threads is not just a shop; it’s a platform for artisan
empowerment, fair trade, and the preservation of disappearing crafts. The brand also works with local
NGOs and self-help groups to sustain livelihoods and promote eco-friendly production.
Perfect for weddings, festivals, and gifting, Bhubaneswar Threads products are favored by customers
looking for authenticity, elegance, and a meaningful purchase.
Business Attributes Table
Attribute
Details
Business Name Bhubaneswar Threads
Owner Jaya Patnaik
Date of Birth
20 November 1985
Location
Bhubaneswar, Odisha
Product Categories
Sambalpuri Fabrics, Ikat Weaves, Temple-Inspired Jewelry
Target Audience
Women (25–55), Handloom Lovers, Cultural Enthusiasts
Style Focus
Traditional, Artistic, Ethnic-Chic
Payment Platforms
[login to view URL], PhonePe, Razorpay, Paytm
Business Model Boutique + Online Orders via Social Media
Core Values
Heritage, Sustainability, Artisan Empowerment
Delivery
In-store Pickup, Local Couriers, Pan-India Shipping
Special Features
Natural Dyes, Handcrafted Jewelry, Artisan Collaborations" (client-provided description)