Contact person: Personalized AI-Powered E-Commerce Store

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Location: Barnet, United Kingdom

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Project Brief – E-Commerce Website Build
1. Brand Summary

The client is an online retailer specializing in clothing, prints, and accessories. The brand’s unique selling proposition (USP) is that customers design their own products using an integrated AI image generation tool. In addition to new custom designs, the site will showcase a historic catalogue of the best designs created by previous customers, giving new visitors the ability to purchase community-favorite items.

To encourage engagement, a leaderboard system will highlight which historic designs have been purchased the most, adding social proof and gamification to the shopping experience.

2. Project Objectives

Create a simple, modern, and intuitive e-commerce platform with strong focus on personalization.

Enable customers to design their own unique products with AI-powered tools.

Build a historic design archive where past customer creations are available for repurchase.

Integrate a leaderboard system that ranks designs by purchase popularity.

Streamline production through print-on-demand (POD) integration.

3. Functional Requirements
3.1 Website Design & User Experience

Clean, minimal, and responsive design.

Straightforward navigation between:

Custom Design Tool (create your own)

Historic Catalogue (browse community favorites)

Leaderboard (view most-purchased designs)

Fast-loading, mobile-first product pages.

3.2 Product Listings & Management

Standard e-commerce catalog for clothing, prints, and accessories.

Product variations (size, color, fit).

Ability to upload/manage unlimited SKUs.

Dedicated section for historic catalogue with tags (e.g., “Top 10 Designs,” “Most Purchased This Month”).

3.3 AI Image Generation Integration

Integration with an AI image generation tool (e.g., Stable Diffusion, OpenAI Images API).

Customers can design from scratch or remix existing templates.

Real-time previews on product mockups (t-shirts, posters, hoodies, tote bags, etc.).

3.4 Print-on-Demand Integration

Automated fulfillment via POD company (e.g., Printful, Printify, Gelato).

Order routing directly to POD partner.

Real-time updates for stock, pricing, and shipping status.

3.5 Historic Catalogue & Leaderboard

Archive of customer-generated designs available for purchase.

Leaderboard system showing most popular designs (ranked by total sales).

Gamification features:

“Hall of Fame” for all-time best designs.

Badges or recognition for top creators.

Customer profiles tied to submitted designs.

3.6 Core E-Commerce Features

User accounts with profile, order history, and design history.

Secure checkout with multiple payment methods (Stripe, PayPal, Apple Pay).

Discounts, vouchers, and referral codes.

Shipping calculators, tax handling, and order notifications.

4. Technical Requirements

Platform: Shopify (with apps) or WooCommerce for ease of POD + AI integration. Custom build possible if deeper gamification is required.

Hosting: Cloud hosting with CDN.

Security: SSL, GDPR, and secure payment gateways.

Scalability: Must support high traffic spikes from viral design activity.

5. Deliverables

Fully functional e-commerce website.

AI-powered design creation tool.

Historic catalogue with browsing and purchasing capability.

Leaderboard ranking of designs by sales volume.

POD integration for automated fulfillment.

Mobile-optimized, responsive design.

6. Timeline & Phases (High-Level)

Discovery & UX Mapping – Define user flows for designing, browsing, and leaderboard interactions.

Design & Prototyping – UI mockups for catalogue, leaderboard, and AI design tool.

Development – Build e-commerce framework, AI integration, leaderboard mechanics.

Testing & QA – Validate purchase flows, POD fulfillment, and leaderboard updates.

Launch & Training – Deploy live site and provide CMS/admin training.

7. Success Metrics

Customer adoption of AI design tool (number of unique creations).

Sales volume from historic catalogue purchases.

Engagement with leaderboard (return visits, design shares, community interaction).

Increased repeat customers due to gamified design ecosystem." (client-provided description)