Contact person: Golf Travel Website Development

Phone:Show

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Location: Sion, Switzerland

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"YouGolfTours – Website Production Brief & Requirements
1) Overview
Creation of a luxury, high‑end website for outbound golf travel (B2C) and a separate inbound B2B section for international partners. Products include FIT, Groups, Corporate programmes. The site must support pre‑curated packages, on‑request itineraries, AI proposals, and feature premium visuals with real‑time updates, fully integrated with the company’s CRM/booking engine.
2) Objectives
Position YouGolfTours as Switzerland’s premier luxury golf travel brand.
Increase conversions from both B2C and B2B.
Automate proposals and bookings to boost efficiency.
Ensure multilingual support, performance, and security.
3) Target audiences
B2C outbound: Swiss golf players (couples, families), groups, corporate clients.
B2B inbound: International tour operators, golf pros, MICE planners.
4) Sitemap
B2C: Home, Destinations, Experiences, Packages, Build‑Your‑Trip, Journal, About, Contact.
B2B portal (login): Overview, Quote Builder, Rates/Allotments, Co‑branded materials, Bookings, Invoices.
System: Search results, Package detail, Course/Resort detail, Wishlist, Compare, Login, Dashboard, Legal pages.
5) Features
UX & visuals
High‑end design, smooth animations, video banners, modular content blocks.
Products
FIT packages: hotels, golf rounds, transfers, flights optional.
Groups: allocations, transfers, rooming lists.
Corporate: meetings, branding, hospitality.
Search & filters
Destination/course search, filters (season, handicap, budget, buggy incl., night golf).
Compare up to 3 packages; save Wishlist.
AI proposals
Questionnaire → AI suggests itineraries.
Auto‑drafted proposal pages & PDFs with dynamic pricing.
Quote → Book
Quote builder with Good/Better/Best options.
E‑signature, deposit & balance payments.
Auto‑generated vouchers, invoices, documents.
B2B portal
Login with role‑based access.
View net rates, allocations, stop‑sales.
Create group quotes, co‑brandable PDFs.
Booking and payment status.
CMS & localisation
Headless CMS (EN, DE‑CH, FR‑CH, IT‑CH).
Multi‑currency (CHF, EUR, GBP).
Structured content with easy translation.
CRM & payments
CRM integration (HubSpot/Zoho/Salesforce).
Booking engine (Moonstride/WeTravel) via API.
Payments via Stripe/Datatrans, Apple/Google Pay.
SEO & performance
[login to view URL] markup (TravelAgency, GolfCourse, Hotel).
Core Web Vitals targets (LCP ≤ 2.5s, CLS ≤ 0.1).
Accessibility WCAG 2.2 AA.
Security & compliance
OWASP best practices, Cloudflare WAF/CDN.
GDPR compliance with consent management.
Backups (daily), RPO ≤ 4h, RTO ≤ 2h.
6) Technical stack (recommended)
Frontend: [login to view URL], React, Tailwind, Framer Motion.
CMS: Sanity/Contentful (headless, multilingual).
Backend: Node.js/Edge functions with booking & CRM APIs.
Hosting: Vercel/AWS + Cloudflare CDN.
Search: Algolia/Meilisearch.
7) Admin workflows
Package creation → costing → approval → publish.
Quote flow → AI draft → edit → send → e‑signature → payment → docs.
B2B contracting → import net rates → publish to portal.
8) Content & media
Brand book with YGT LOGO.jpeg.
High‑end photography and licensed video.
Multilingual copy: EN, DE‑CH, FR‑CH, IT‑CH.
9) Analytics & KPIs
GA4 + server‑side GTM, Meta/TikTok pixels.
Dashboards: leads, quote rate, bookings, CPA/ROAS.
A/B testing for landing pages.
10) Deliverables & timeline
Discovery (2–3 weeks): workshops, UX brief, architecture.
Design (4–6 weeks): wireframes, prototype, copy drafts.
Build (6–10 weeks): frontend, CMS, integrations, AI MVP.
Content load (2–4 weeks): migration, translations.
QA & Launch (2 weeks): testing, training, go‑live.
11) Acceptance criteria
CWV passing on mobile.
End‑to‑end workflow from enquiry to vouchers functioning.
B2B login, rates, group quote with co‑brand PDF.
GDPR consent tracking, multilingual display.
12) Post‑launch & SLA
Monitoring, updates, quarterly optimisation.
Incident response: P1 ≤ 2h acknowledgement, ≤ 24h fix.
13) Budget structure
Fixed scope: discovery, design, core templates.
T&M: complex integrations, AI features.
Recurring: hosting, CMS, CRM, monitoring.
14) Sample homepage copy
EN: “Play the world’s most iconic fairways. Impeccably planned, personally hosted.”
DE‑CH: “Die besten Fairways der Welt. Persönlich geplant, kompromisslos betreut.”
FR‑CH: “Les plus beaux fairways du monde. Planifiés sur mesure, servis avec excellence.”
IT‑CH: “I migliori fairway del mondo. Pianificati su misura, con cura impeccabile.”" (client-provided description)