Contact person: Affiliate-Specific Facebook Pixel Integration

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Location: Noosaville, Australia

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"I run a WordPress Site that uses WooCommerce for orders and AffiliateWP for our referral program. Now I want every affiliate who sends us a sale to see that conversion in their own Meta (Facebook) Events Manager. The idea is simple: each affiliate should be able to store a personal Meta Pixel ID in their AffiliateWP profile, and when their referral results in a WooCommerce order, a Purchase event must fire on the thank-you page with that exact ID.

There is currently no plugin or custom code on the site handling Meta Pixels, so this will be built from scratch. You’ll need solid experience with WordPress hooks, WooCommerce order data, and the AffiliateWP API to:

Add a custom field in AffiliateWP affiliate profiles where affiliates can save their Meta Pixel ID.
On checkout success (thank-you page), detect the referring affiliate ID (AffiliateWP already sets the cookie/session).
Look up the affiliate’s stored Pixel ID.
Dynamically inject the correct Meta Pixel Purchase event for that affiliate.
Always fire our master pixel alongside the affiliate’s pixel (dual tracking).
Include standard Purchase parameters:
value (order total)
currency (USD)
event_id (unique per affiliate/order, e.g., aff_1234_56789)

If no Pixel ID is set for the affiliate, just fire the master pixel.

Deliverables:
Custom code (plugin or [login to view URL] addition) that hooks into WooCommerce / AffiliateWP.
Documentation: where the code lives, and how to test it.
Tested on a staging environment with at least 2 test affiliates, each with their own pixel ID.

Nice to Have (optional):
Use Google Tag Manager to manage the pixel injection (push dataLayer on thank-you).
Add error handling/logging for debugging (e.g., record affiliate ID, pixel ID, order ID in PHP error log).

Skills Required:
WordPress (PHP, hooks/filters)
AffiliateWP experience (preferred)
WooCommerce checkout hooks
Meta/Facebook Pixel integration

Notes:

This is not a one-off tracking script — it must dynamically pull the correct Pixel ID for each affiliate at the moment of purchase.

The solution must be scalable to thousands of affiliates (one pixel per thank-you load, not loading all at once)." (client-provided description)