Contact person: Setup & Configure Google Tag Manager Shopware

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Location: Sonneberg, Germany

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Google Tag Manager Setup for Shopware + Conversion Tracking (GA4 / Google Ads / Merchant Center)
Budget: €100
Deadline: 1–2 days

Project Description:

We need to configure conversion tracking on a Shopware website using Google Tag Manager (GTM).
The goal is to send conversion data to the following platforms:

Google Ads (via Conversion ID and Label)

Google Analytics 4 (GA4) – including a purchase event with parameters like transaction_id, value, and currency

Google Merchant Center (via the connection with Google Ads – for Performance Max / Shopping campaigns)

Tasks:

Ensure GTM is correctly installed and functioning on the Shopware site

Create appropriate triggers (e.g., for a “thank you” page after purchase)

Push dynamic data from Shopware (via dataLayer if needed)

Configure GA4 and Google Ads conversion tags in GTM

Test and verify that events are firing and passing correct data

Make sure Google Ads receives the conversions, and they are available to Merchant Center campaigns

Platform: Shopware
Access to be provided: GTM, GA4, Google Ads, Merchant Center
Fixed budget: €100
Timeline: 1–2 working days" (client-provided description)