Contact person: Meta & Google App Install Campaign

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Location: Bengaluru, India

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"I’m ready to scale my mobile app and need a paid-media specialist who can set up, run, and optimise campaigns across Facebook, Instagram, and Google Search with one clear objective: drive as many high-quality installs as possible at an efficient CPI.

Here’s what I have in place: the app is live on both iOS and Android, basic tracking via Firebase, and a small library of creative assets. What I’m missing is a well-structured acquisition funnel and ongoing optimisation to push volume while keeping costs under control.

You would be responsible for:

• Building the full campaign structure in Meta Ads Manager and Google Ads, including ad sets / ad groups segmented by audience, keyword, and placement
• Implementing or refining event tracking (App Events, SDK/Firebase, and conversion actions) so we can accurately measure installs and in-app actions
• Crafting ad copy and choosing creative variations from my asset bank—or advising on quick edits if needed—so every placement is properly tailored
• Daily/weekly optimisation: bid strategy tweaks, budget reallocations, negative keywords, A/B testing of headlines & visuals, and audience refreshes
• Clear performance reporting each week highlighting CPI, CTR, ROAS on any in-app revenue, and next steps

Success will be measured by sustained growth in installs at—or below—our target CPI, while maintaining compliance with platform policies.

If you’ve already taken apps from zero to thousands of downloads through Meta and Google Search, let’s talk and get this campaign live." (client-provided description)