Contact person: Project Simulation – Social Media & Reels Project Tasks (Glossier) -- 2

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Location: Vancouver, Canada

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Project Overview: Participant will develop a creative social media and Reels content campaign for a real-world B2C company. The project includes storytelling, profile optimization, and multimedia creation, using digital and AI tools.

Total Duration: Approximately 30-35 hours (6 weeks, ~5 hours/week)


Company Brief: Glossier
Company Domain: [login to view URL]
Industry: Beauty and Skincare (B2C)
Brand Tone: Youthful, authentic, inclusive, conversational
Company Overview: Glossier is a beauty and skincare brand known for its minimalist products and strong digital community engagement. Famous for natural beauty messaging and user-generated content, Glossier emphasizes authenticity and simplicity.


Required Deliverables:
1. Content Storyline Book
Define central brand story, objectives, and brand personality.
Identify key audience insights and preferred storytelling formats.
2. Social Media Profile Creation & Optimization
Optimize profile details (photos, bio, etc.).
Create visually appealing Instagram grid layout.
3. Social Media Content Creation
Participant will create multimedia-rich content:

LinkedIn: 6 posts (~50-100 words).
Instagram: 6 Reels (~30-60 words each), plus 3-5 Stories.
Facebook: 6 posts (~40-80 words, mixed formats).
X (Twitter): 6 posts (~20-50 words).

Content must meet platform-specific formatting requirements.
4. AI-Assisted Asset Generation
Create visual assets using free AI tools (Canva, Adobe Firefly, DALL-E).
Document the asset creation process.


Evaluation Criteria:
Cohesive brand storytelling and engaging content.
Professional multimedia content formatting.
Quality and strategic use of AI-generated visuals.
Profile optimization quality (especially Instagram).
Effective use of recommended digital tools." (client-provided description)