Contact person: Custom Real Estate Website Development

Phone:Show

Email:Show

Location: Coolum Beach, Australia

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Please communicate with me using this platform and not calls or emails thank you
About Me
I am a Ray White real estate agent based in Rochedale South, Brisbane. I want a new, custom-built website (no templates) that is modern, fast, responsive, and aligned with Ray White branding (clean design, plenty of white space, subtle use of yellow, professional typography). The site must work as a lead-generating tool, not just a brochure. I want a mobile friendly design as well

Core Features
1. Property Listings & Uploads

Manual upload process (no CRM feed).

Each property must have a unique URL (e.g., [login to view URL]) for SMS/social sharing.

Backend property uploader must be simple, streamlined, and efficient.

Each property page should include:

Image gallery with lightbox.

YouTube video (preferably modal/lightbox, open to advice).

Full property description.

Floorplan preview.

Downloadable documents (all-in-one zip + individual files). Only one lead capture required per property, not per file.

“Make an Offer” form styled like JotForm (multi-step UX).

Related properties section.

2. Gated Downloads & Lead Capture

Buyer downloads (contracts, B&P, etc.) gated by a form capturing name, email, mobile.

Seller lead capture flow:

Enter property address (must be recorded even if user doesn’t continue).

Then enter name, email, mobile.

Receive automated suburb sales report (with median prices, days on market, recent sales, and price ranges).

Ideally automated; no manual report creation each time.

3. AI Chatbot (Optional but Preferred)

Chatbot to guide sellers through an appraisal conversation.

Collects property details, shows recent sales data, and saves conversation for follow-up.

4. Blog

Clean, crisp, uniform layout.

Supports embedded imagery, video, and text.

Optimised for sellers to build trust.

Each post shareable via social media.

5. Forms

Make an Offer (multi-step, JotForm-style).

Book an Appraisal (multi-step).

Seller Questionnaire (for pre-appraisal insights).

Contact Form.

All forms must be mobile-friendly, emailed directly to me, and exportable.

6. Backend & Plugin Management

The backend must be seamless, intuitive, and easy for non-technical staff to use.

Remove all non-functional or unnecessary plugins from the current WordPress build.

Keep only high-quality, actively maintained plugins.

No clutter, no plugin conflicts, and no heavy add-ons that slow down performance.

Clean admin dashboard with only the tools I actually need.

7. Technical & Social

Integration with Instagram and Facebook for property/blog sharing.

Fully responsive across devices.

Fast-loading with optimised images and caching.

SEO-ready (titles, meta, alt text, sitemap).

SSL enabled.

Google Analytics + Facebook Pixel installed.

Inspiration

[login to view URL]

[login to view URL]

[login to view URL]

Summary

The website must:

Be custom-built (no templates).

Deliver a seamless backend experience for property uploads and content management.

Remove all old/broken plugins and only use reliable, lightweight ones.

Act as a lead-generation engine for both buyers and sellers.

Be modern, responsive, fast, SEO-friendly, and aligned with Ray White branding.

Core Requirements
1. Homepage

Clean, modern design with Ray White branding (lots of white space, subtle yellow accents).

“Zig-zag” layout to follow buyer psychology.

Hero section with image/video, headline, and CTAs (View Properties, Book Appraisal).

Featured properties preview.

Trust-builder section (Why choose me).

Call-to-action form: Thinking of Selling? Book a Free Appraisal.

Blog preview section.

Testimonials (Google Reviews).

Instagram feed widget.

Final CTA section.

2. Property Listings Page

Grid/list view of all properties.

Filters for “For Sale” and “Sold”.

Each property auto-generates its own URL slug.

3. Individual Property Page

Image gallery (lightbox).

YouTube video embed.

Property description.

Floorplan preview.

Downloadable documents gated by lead capture (buyers must enter first name, last name, email).

“Make an Offer” form with customisable fields (Name, Contact, Offer Price, Conditions, Settlement).

Related properties carousel.

4. Forms & Lead Capture

Buyer Offer form.

Seller Questionnaire form (completed before appraisals).

Book an Appraisal form (editable in backend).

General Contact form.

All forms must be mobile-friendly, simple, and emailed directly to me (with option to export leads).

5. Blog

Easy-to-use blog system.

Shareable posts with unique links.

6. Additional Pages

FAQ page (accordion style).

About Us page (profile, story, values, team).

Testimonials page (Google Reviews integration if possible).

7. Technicals

Fast loading speed.

Fully responsive on mobile, tablet, and desktop.

SEO setup (titles, meta, alt tags, sitemaps).

Secure (SSL).

Google Analytics + Facebook Pixel installed.

Social media icons (Facebook, Instagram, LinkedIn, YouTube).

Total Number of Pages (Minimum)

Homepage

Properties (listings)

Individual Property Template

Blog (list view)

Single Blog Post Template

FAQ

About Us

Testimonials

Contact

Seller Questionnaire Form

Book an Appraisal Form

(plus additional property pages and blog posts as I add them)

What I Expect From You

Build a custom website from scratch (not an off-the-shelf template).

Match the quality of the example websites provided.

Make the backend simple for me and my team to manage.

Ensure the site is professional, modern, and consistent with Ray White branding.

✅ Please include in your proposal:

Examples of real estate or lead-generating websites you have built.

Confirmation that you can build the gated download system for property documents.

Estimated timeline for completion." (client-provided description)