Contact person: Configure Google Ads Lead Conversions

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Location: Bacau, Romania

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"My service-based company relies on Google Ads to drive fresh enquiries, so I need every meaningful interaction recorded as a conversion and fed back into the bidding algorithm. The campaign is already live; what’s missing is reliable tracking.

Here’s what must be set up inside Google Ads and verified end-to-end:

• Primary lead-form submission (name, phone, checkbox) on the website
• Click-to-call from the ad’s call-only / call-extension button
• Click-to-call on the website phone number button
• Redirect to WhatsApp from the ad or site

Please create each conversion action in Google Ads, implement the tags (G-tag or via Google Tag Manager—whichever keeps the code lean), and confirm real-time firing with Tag Assistant and the Google Ads diagnostics. I’ll provide account access, the website backend, and a test phone number.

Acceptance criteria
– All four events fire once per true interaction, with no duplicates
– Conversions appear in Google Ads within the correct category (Lead or Phone Call) and are eligible for optimisation
– A brief hand-off note shows where the tags live and how to add future events

That’s the full scope; once everything tracks perfectly I’ll sign off." (client-provided description)