Contact person: Optimise Website

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Email:Show

Location: Ingleburn, Australia

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Background

The client is an Australian tutoring service that offers online classes aligned with the NSW curriculum. While the service has a strong value proposition—small class sizes, expert tutors and flexible scheduling—the current website contains broken links, placeholder content, and inconsistent formatting. These issues compromise user trust and hinder lead conversion. The aim is to redesign and optimise the site into a streamlined, high-converting platform.

Objectives

Enhance User Experience (UX): Simplify navigation, streamline enquiry forms, ensure responsive design, and minimise friction.

Strengthen Trust & Credibility: Replace placeholders with genuine testimonials, accurate statistics and real bios. Add complete legal documentation.

Boost Search Engine Visibility: Implement on-page SEO best practices and develop content that attracts organic traffic.

Improve Design & Performance: Create a cohesive visual identity, optimise images, and reduce load times.

Ensure Full Functionality: Fix or build missing pages, address all 404 errors, and implement analytics tracking.

Scope of Work
1. Content Audit & Replacement

Identify and remove placeholders such as lorem ipsum bios on the founders’ page and fake testimonials on the results page
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.

Write professional biographies for founders and key tutors, highlighting qualifications and teaching philosophy.

Gather and embed authentic reviews and success stories from real students or parents.

Draft thorough Privacy Policy, Terms of Service, and Academic Integrity pages to replace current 404 pages
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.

2. Structural & Design Improvements

Audit navigation: Ensure all course links lead to live pages. For courses under development, hide links or add a “coming soon” placeholder.

Redesign the “Why Choose Us” page to remove internal notes and placeholders
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. Include a polished comparison table for one‑on‑one vs group classes and clarify payment options.

Refine enrolment and contact forms: remove unnecessary fields (e.g., double email confirmation), add progress indicators, and correct typos (e.g., “Cover Latter” → “Cover Letter”)
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.

Correct the map on the contact page, which currently shows an irrelevant location
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.

Ensure consistency in typography and headings, and remove repeated headings or notes
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.

Compress images and implement lazy loading to improve page speed.

3. UX & Conversion Optimisation

Position call‑to‑action buttons prominently above the fold and repeat them at logical intervals.

Add live chat or chatbot functionality for instant engagement.

Introduce lead magnets (e.g., downloadable study guides) to capture contact information.

Simplify multi‑step forms: prepopulate fields where possible and clearly indicate progress.

4. SEO & Content Strategy

Craft unique meta titles and descriptions for each page using relevant keywords
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Add alt text to all images and implement schema markup (e.g., LocalBusiness, Course) to improve search rankings.

Develop a content plan (blog or resources section) covering study tips, exam strategies and success stories to drive organic traffic.

5. Analytics & Lead Tracking

Install or refine Google Analytics and Google Tag Manager to track page views, CTA clicks, and form conversions.

Set up conversion goals and funnels to monitor the effectiveness of revised pages.

Provide a basic reporting framework to measure performance improvements over time.

Deliverables

Project plan & timeline outlining milestones and deadlines.

Revised wireframes/mockups for key pages.

Updated content, including bios, testimonials, success stories and legal pages.

Full web development to implement the design, fix links, and set up forms.

SEO setup with metadata and structured data.

Testing & QA across devices and browsers, with performance optimisation.

Required Skills

Experience in web design and development (preferably WordPress or similar CMS).

Strong copywriting abilities and familiarity with educational or service-based businesses.

Expertise in SEO and schema implementation.

Knowledge of conversion optimisation best practices.

Understanding of Australian privacy and data regulations.

Budget & Timeline

Include your estimated hours or fixed price to deliver the scope.

The project should be completed within 4–6 weeks, with clear milestones for discovery, design, development, content creation, and testing.

How to Apply

Provide examples of websites you’ve built, ideally for educational or service-focused businesses.

Briefly describe your approach to audits and redesigns.

Outline your plan for tackling the tasks above and improving user experience and conversion rates." (client-provided description)