Contact person: Mindset Media Website Upgrade

Phone:Show

Email:Show

Location: Hooghly, India

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"# Statement of Work (SOW)

**Project:** Mindset Media Website Revamp
**Client:** Mindset Media ([login to view URL])
**Vendor:** [Freelancer/Agency Name]
**Date:** [DD Mon YYYY]
**Budget (Fixed):** ₹70,000–₹80,000 (all‑inclusive)

---

## 1) Goal & Outcomes (What success looks like)

* Convert **more enquiries** via a conversion‑first, mobile‑fast site.
* Showcase **end‑to‑end signage** + **retail fixtures/experience zones** with proof (case studies, galleries, KPIs).
* Improve **speed, SEO basics, and WhatsApp lead flow**.

**KPIs at Handover**

* TTI/LCP in “Good” (Core Web Vitals) on mobile; Homepage load ≤ 2.5s on 4G.
* ≥ 2 active **lead CTAs** (Get Quote, Book a Recce) working with email + WhatsApp.
* **10 case studies** live with filters; gallery with tags.
* Basic **schema** (Organization, Services, FAQs, CaseStudy) + XML sitemap.

---

## 2) Scope (In‑scope deliverables)

**A. Information Architecture & Copy**

* Site map & UX wireframes (Home, Solutions [5–7], Case Studies, Gallery, About, Resources, Contact).
* Conversion copywriting for all pages (≈1,500–2,000 words total).

**B. Design & Front‑end**

* Modern, brand‑aligned UI (dark on light, bold headlines, clean grids).
* Interactive components: logo rail, before/after slider, material hotspots on images, case filters.

**C. Build (WordPress + Bricks/Elementor + ACF)**

* Reusable modules (hero, KPI counters, process, FAQs, logo grid, CTA bars).
* Case Study CMS (Problem → Approach → Execution → Results, KPIs, media).
* Gallery with tags (acrylic/ACP/SEG/fabric/LED/3D letters).
* Forms: **Get a Quote**, **Book a Recce**, **Build Your Brief** (upload refs) → email + WhatsApp handoff.
* Integrations: Google Analytics 4, Search Console, reCAPTCHA, WhatsApp click‑to‑chat, live chat ([login to view URL]).

**D. Performance & SEO Basics**

* Image pipeline (WebP/AVIF, lazy load), caching, CSS/JS minify.
* On‑page: titles, meta, H1–H3, internal links, FAQs schema.

**E. Content Load**

* Up to **20 pages/entries** total incl. **10 case studies** and **1 blog template**.

**F. Handover**

* Admin access, theme/child theme, ACF field map, design tokens.
* Training (1× 60‑min call) + SOP PDF.
* Full site backup (.zip) + launch checklist.

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## 3) Out of Scope (can be quoted separately)

* Custom React/[login to view URL] build, client portal, PDF/PPT auto‑generator, advanced SEO/content marketing, multilingual, stock photography purchase, complex animations beyond listed, ongoing content ops.

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## 4) Timeline & Milestones (4 weeks)

* **W1:** Discovery (brand assets, goals), site map, wireframes → **Milestone 1** (20%).
* **W2:** UI design + copy draft; case study template → **Milestone 2** (30%).
* **W3:** Build & CMS setup; integrate forms, chat, WhatsApp → **Milestone 3** (30%).
* **W4:** Content load, QA (devices/browsers), speed/SEO passes, launch → **Milestone 4** (20%).

> *Client SLAs:* provide logos/photos/copy feedback within 48 hrs each round.

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## 5) Acceptance Criteria (Go‑live checklist)

* Pages render correctly on latest **Chrome/Safari/Firefox**; mobile (iOS/Android).
* **Core Web Vitals** status: “Good” (home, solutions index, one case page).
* Forms deliver to Email ID and WhatsApp link opens pre‑filled.
* Case filters and before/after slider work across devices.
* Search Console verification + sitemap submitted; [login to view URL] configured.

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## 6) Client Responsibilities (Inputs)

* Brand files (logo SVG/AI, colors), font licenses if any.
* 25–40 curated project photos/videos with usage rights.
* Approved client list, testimonials, and any compliance notes.
* Hosting credentials/domain access for launch.

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## 7) Commercials & Terms

* **Price: To be discussed
* **Payment:** 20%/30%/30%/20% per milestones above.
* **Revisions:** up to **2 rounds/page/module** (fair‑use).
* **Warranty:** 30‑day bug‑fix post‑launch (content changes excluded).
* **IP & Credits:** Upon full payment, Mindset Media owns final site code/content; developer may list work in portfolio.
* **Confidentiality:** Mutual NDA on request.

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## 8) Sign‑off

**Client:** ____________________ **Date:** ______
**Vendor:** ____________________ **Date:** ______

**Primary Contact (Client):** [Name, Phone, Email]
**Primary Contact (Vendor):** [Name, Phone, Email]

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**Optional Add‑ons (quote separately):** Location landing pages pack (10 cities) • PDF/PPT auto‑gen for case studies • ROI calculator • Client portal/dashboard" (client-provided description)