Contact person: Apple ASO for Therapy App

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Location: Quispamsis, Canada

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"My mental-health therapy app is live on the Apple App Store and already serves an adult audience, but downloads have plateaued. I want a focused App Store Optimization effort that lifts organic installs and positions the app higher for therapy-related search terms.

You’ll start by auditing the current listing, then craft keyword research tailored to adults seeking stress relief, CBT tools, and mindfulness guidance. Updated metadata—title, subtitle, keyword field, and description—should reflect that research while staying compliant with Apple’s guidelines. I also need refreshed screenshots and preview text that speak directly to the pain points of adult users and spotlight the app’s core features.

Deliverables:
• ASO audit with baseline metrics
• Keyword plan (+ search volume & difficulty)
• Revised metadata ready to upload
• Visual asset recommendations (copy & layout)
• Post-update performance checklist and reporting template

Success is defined by a measurable uptick in organic impressions and, ultimately, sustained growth in downloads over the first 30 days after the update. If you have relevant case studies or experience optimising health or wellness apps, mention them so I can appreciate the approach you’d bring." (client-provided description)