Contact person: Website Brief – Single Product E-Commerce Site

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Location: Delhi, India

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"1) Objective

Launch a fast, mobile-first product website with secure payments in India (UPI/cards/wallets), starting with one product and easy scalability to add more products later.

2) Scope of Work

Pages
• Home
• Product (single product now; scalable to multi-product later)
• Our Story
• Contact
• Privacy Policy
• Return/Refund & Cancellation Policy

Core Functions
• Add to Cart
• Apply Coupon/Promo Code
• Cart & Checkout
• Payment Gateway (UPI, cards, netbanking, wallets)
• Order confirmation email/SMS
• Basic shipping & taxes (with GST fields)
• Admin dashboard to add/edit products, coupons, prices, stock, images

Integrations (India-ready)
• Payment: Razorpay (preferred) or PayU (include UPI, cards, netbanking, wallets)
• Email/SMS notifications: basic order emails + optional SMS (e.g., Twilio/Textlocal)
• Analytics: Google Analytics 4 + Meta Pixel (installed on all relevant events)
• Optional chat/CTA: WhatsApp click-to-chat

Platform (choose one & justify)
• Shopify (theme customization, Shopify Payments India via Razorpay app, easy scaling), or
• WordPress + WooCommerce (customizable, cost-effective, Razorpay plugin, host on LiteSpeed/NGINX)

If WooCommerce: set up reliable managed hosting, SSL, daily backups, CDN.

3) Design & UX
• Clean, premium look; brand colors & typography to be provided.
• Mobile-first responsive layout.
• Fast product path: Home → Product → Add to Cart → Checkout.
• Trust badges: secure payment, return window, delivery timelines, GST invoice.
• High-quality product gallery (zoom, multiple angles), short video support.
• Clear CTAs (“Add to Cart”, “Buy Now”).

4) Product & Checkout Details
• Single product setup now:
• Title, description, key benefits bullets, specs, price/MRP, discount, SKU, stock.
• Variants (if any): size/color/pack.
• Shipping info (cost, COD yes/no, delivery timelines).
• Returns: policy snippet & link.
• Checkout fields: name, phone, email, address, pin code, GST (optional), coupon box.
• Taxes: configure GST as per product HSN (show tax breakdown in invoice).
• Coupons: % or flat, usage limits, expiry.

5) Legal/Policy Pages
• Privacy Policy (data use, cookies, analytics, third-party processors).
• Return/Refund & Cancellation Policy (window, conditions, process, refund timeline).
• Terms & Conditions (optional but recommended).

6) SEO & Performance
• SEO-friendly URLs, meta titles/descriptions, Open Graph.
• Schema: Product + Organization.
• Image compression, lazy load, WebP.
• Core Web Vitals: pass on mobile where feasible.

7) Content & Assets (Client-Provided)
• Logo (SVG/PNG), brand colors & fonts
• Product photos (hi-res) & 10–12 lifestyle images
• 30–60 sec product video (optional)
• Copy for: Home hero, product benefits, Our Story, Contact info
• Company details: Support email, phone, warehouse/return address, GST details

8) Deliverables
• Fully functional live site on chosen platform with SSL
• Configured payment gateway (test + live mode)
• GA4 + Meta Pixel events (ViewContent, AddToCart, InitiateCheckout, Purchase)
• Coupon system set up (with 1–2 sample coupons)
• Email templates: order confirmation, processing, completed, refund
• Auto-generated tax invoice (PDF or email)
• One-page admin guide (how to add products, set coupons, view orders, export reports)
• Backup + restore instructions

9) Quality & Acceptance Criteria
• Checkout completes successfully with real test payment (₹1 or sandbox)
• Mobile scores & cross-browser checks (Chrome, Safari, Edge)
• Event tracking fires correctly (verify in GA4 DebugView & Pixel Helper)
• Policies accessible in footer and linked on checkout
• Page load under ~3s on 4G for Home & Product
• No console errors, no broken links

10) Timeline & Milestones
• Day 1–2: Theme selection/wireframes; confirm platform & payment gateway
• Day 3–6: Build pages, product, cart/checkout, coupons, policies
• Day 7–8: Integrations (Razorpay, GA4, Pixel, WhatsApp), performance pass
• Day 9: Staging UAT, test orders, fixes
• Day 10: Go-live & handover

(Adjust if Shopify App Store approvals or gateway KYC takes longer.)

11) Handover & Training
• Admin login credentials stored securely
• 30–45 min walkthrough (recorded screen share acceptable)
• Document: adding products/variants, coupons, shipping rates, taxes, refunds

12) Post-Launch (Optional Add-Ons)
• Shiprocket/Delhivery integration for shipping labels & tracking
• Blog setup for SEO
• Email marketing setup (welcome flow, abandoned cart)
• Reviews & UGC app
• Multi-currency (if targeting outside India) and COD rules" (client-provided description)