Fix Ad Mediation Fill-Rate & Improve eCPM for Android VPN App (70% users in Iran) -- 3 need Mobile App Development
Contact person: Fix Ad Mediation Fill-Rate & Improve eCPM for Android VPN App (70% users in Iran) -- 3
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Location: Dubai, United Arab Emirates
Budget: Recommended by industry experts
Time to start: As soon as possible
Project description:
"Context:
Android VPN app with high traffic. ~70% users are in Iran, ~30% rest of world. Using AdMob mediation (bidding + waterfall) with Rewarded Interstitial / Interstitial / Banner.
Current issues:
High requests but very low impressions (large portion is No Fill / Empty).
Low match/fill rate and weak eCPM, especially in Iran.
Some mediated networks rarely show ads or don’t serve at all.
(Attached dashboard sample: 500K+ requests / ~41K impressions in 7 days, Match ~41%, overall eCPM ~AED2.14; format breakdown included.)
Objectives:
Identify the root causes of No Fill / mediation not serving.
Increase fill/match rate and eCPM via technical fixes + mediation strategy.
Deliver a diagnostic report, actual fixes (dashboards + code), and a test build.
Deliverables:
Full AdMob/Mediation audit (waterfalls, bidding, floors & currency, geo targeting, block lists, Iran eligibility, Families/TFUA, [login to view URL], etc.).
SDK/adapter upgrades and Android build fixes (ProGuard/R8, Gradle), plus review of timeouts, callbacks, caching, preload & show timing.
Geo-specific optimization for Iran vs RoW (separate ad units, floors, caps/refresh, category restrictions).
Instrumentation & logs for mediation error codes (NO_FILL, MEDIATION_NO_FILL, timeouts) and before/after metrics.
Short documentation of changes and maintenance tips.
Access (read-only is fine):
AdMob + mediated networks, Firebase/Analytics, Android repo (read), and Play Console read if needed.
Success Metrics (KPIs):
Raise fill/match rate in Iran to 60–70%+ (or +20% absolute improvement).
Increase eCPM for Rewarded/Interstitial in Iran & key markets.
Higher Impressions/Requests ratio and improved daily revenue.
Required expertise:
Deep AdMob Mediation knowledge (bidding & waterfall), policies, Families/TFUA, UMP/GDPR.
Hands-on with networks that serve Iran and practical No-Fill workarounds.
Android (Kotlin/Java), Gradle, Play Console, mediation log analysis.
Please answer in your bid:
Similar projects & results (especially in Iran).
Your approach to isolate No Fill causes (geo/policy/adapter/timeout).
Networks/strategy you recommend for Iran.
ETA for initial audit and test build." (client-provided description)
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