Contact person: Business Client

Phone:Show

Email:Show

Location: Minsk, Belarus

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Mobile game development. Hyper-casual Arcade Game

Project Overview: "Color Pulse Runner"

1. Game Concept.
"Color Pulse Runner" is a hyper-casual mobile arcade game designed for short, engaging play sessions. The core gameplay revolves around rhythm, reflex, and color matching. Players control a cube that automatically moves forward along a track divided into colored segments. The objective is simple: tap to jump, ensuring the cube lands only on segments that match its current color. The game distinguishes itself with a unique "Color Wave" visual effect for color transitions and integrated haptic feedback, creating a more immersive and satisfying sensory experience.

2. Key Differentiators.
Color Wave System: Instead of an instantaneous switch, the cube's color changes in a smooth, wave-like motion, adding a visual cue and a layer of polish.
Sensory Feedback: Strategic use of haptic vibrations and crisp sound design provides immediate and gratifying feedback for every action.
Structured Progression: The MVP features five hand-crafted levels that progressively introduce new colors, complex patterns, and increasing speed, moving beyond a purely endless runner format.

3. Target Audience & Platform.
Primary Audience: Casual gamers aged 12-35.
Platforms: iOS & Android (Smartphones).


Key Development Tasks & Goals

Phase 1: Core Gameplay Prototype.
Task: Implement the fundamental game loop: cube movement, one-tap jumping, and basic collision detection.
Goal: Create a stable, fun prototype that validates the core color-matching mechanic and controls.

Phase 2: Level Design & Progression System.
Task: Design and build five distinct levels with a total minimum gameplay time of 15 minutes.
Goal: Ensure a smooth difficulty curve, introducing new challenges at each level to maintain player engagement and a sense of achievement.

Phase 3: "Color Wave" & Polishing Systems.
Task: Develop the smooth color transition system and integrate haptic feedback and adaptive sound.
Goal: Elevate the player experience beyond basic functionality. The game should feel responsive, polished, and visually/aurally cohesive.

Phase 4: Monetization, Analytics & Advertising.
Task: Implement a rewarded ads system (for continues and bonuses) and basic analytics tracking.
Goal: Establish the revenue model and integrate tools to measure key metrics (retention, level completion, ad views).
Unity Ads Integration:
Implement the Unity Ads SDK.
Configure interstitial ad displays after a set number of game sessions.
Configure rewarded ad displays with bonus grants (continue playing, score multiplier).
Test the correct display of ads and reward issuance in various scenarios.

Phase 5: Performance Optimization & QA.
Task: Optimize the game to run at a stable 60 FPS on target devices and conduct thorough quality assurance testing.
Goal: Deliver a bug-free, performant, and publishable MVP that provides a seamless user experience.

Phase 6: Preparation & Publication.
Google Play Publication.
Prepare all necessary graphic assets (icon, screenshots, feature graphic) according to Google Play requirements.
Build a Release Build (AAB) with correct signing settings.
Prepare the store listing text, select categories, and assign a content rating.
Facilitate the upload of the final game build to the developer console and its publication to the specified Google Play account." (client-provided description)