Contact person: Business Client

Phone:Show

Email:Show

Location: muscat, Oman

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Please read the 3 detailed attached document before you bid.

Freelancer Rfp – Phase 1 Fix & Optimize [login to view URL]
FALCON‑90: Fix & Optimize Hospitality Consulting Website for Lead Generation (Phase 1)

Budget: Fixed $750 (non‑negotiable)
Timeline: 3 weeks total
Stack: WordPress (no rebuild)
Scope: Stabilize, professionalize, and optimize [login to view URL] into a credible, high‑performing lead‑gen engine. Phase 2 (AI tools) follows after Phase 1 ROI.

Brand & Legal Updates (Pre‑Work)

Legal Entity: Update sitewide references to Gallant Growth Bureau Project Management Services LLC (trading name: GGB Consulting).

Logo Refresh: Replace current logo with the new brandmark provided by the client; ensure retina (2x) assets, SVG preferred, and update favicon + app icons.

Footer & Policies: Reflect full legal name in footer, Privacy Policy, Terms, and any downloadable PDFs.

Contact Standardization: Standardize primary phone/WhatsApp to +971 xxxxxxxx with tel: and [login to view URL] deep links across header, footer, contact, and CTAs.

Social Profiles: Update header/footer social icons to the client’s actual handles; remove any placeholder links.

What Success Looks Like (North‑Star Metrics)

Leads/week: +300% vs. current baseline (tracked in GA4).

PSI Mobile: ≥ 90 on Home, Services, Contact.

Core Web Vitals targets: LCP < 2.5s, INP < 200ms, CLS < 0.10.

WhatsApp CTR: ≥ 3% of sessions.

Exit‑intent PDF opt‑in rate: ≥ 4%.

Note: We’ll provide current baselines on kickoff. Contractor must implement GA4 events to verify deltas.

Critical Deliverables (DoD by Week)
Week 1 — DoD‑1: Content & Credibility Foundation

Content & Credibility

Replace placeholder counters with real KPIs (provided).

Fix Testimonials page (populate real entries + client logos provided).

Remove duplicate text, fix typos, correct H1/H2 hierarchy.

Update social proof: partnerships, certifications, press/“As Featured In” (assets provided).

Standardize contact number format across site.

Trust & Authority

Add trust badges (“100% Confidential”, “12‑Hour Response”).

Add client logo carousel (lightweight, accessible).

Add FAQ section with FAQ schema.

Update Privacy Policy & Terms (we supply text; you format).

Acceptance for DoD‑1: Content map diff + live page review + no broken links + Lighthouse audit.

Week 2 — DoD‑2: Lead Capture & NASA Kitchen Simulator

Lead Gen Optimization

WhatsApp Business widget with pre‑filled messages (desktop + mobile).

Exit‑intent popup offering “Restaurant Profitability Checklist (PDF)” with email capture.

Multi‑step qualification form (progressive disclosure) with hidden lead scoring fields.

Thank‑you page with calendar booking widget + WhatsApp fallback.

NASA Kitchen Simulator (Differentiator)

Remove placeholder; integrate provided simulator HTML on its landing page.

Lead‑gate at 50% completion (email + WhatsApp optional).

Event tracking in GA4: simulator_start, simulator_50, simulator_complete.

Post‑completion “Book Demo” CTA to calendar.

Acceptance for DoD‑2: Live form submission → inbox/CRM, WA deep‑link test, simulator events visible in GA4 Real‑Time, pop‑up logic verified.

DoD‑3: SEO & Local/Regional Visibility

SEO & Local

Unique Title/Meta on every indexable page.

JSON‑LD schema: Organization, ProfessionalService, LocalBusiness as applicable.

Create lightweight location pages: /dubai, /singapore, /oman, /india (templated; copy provided).

[login to view URL] + XML sitemap + Google Search Console verification.

Publish 3 blog posts (seo briefs provided) and apply Article schema.

Preserve UTM parameters across funnels.

Acceptance for DoD‑3: Rich Results Test pass screenshots; GSC ownership verified; pages indexed; on‑page audit export.

Week 3 — DoD‑4: Performance, Analytics, QA & Handover

Analytics & Tracking

GA4 configured (events + conversions), Meta Pixel with CAPI (server‑side or equivalent) + consent mode.

Track micro/macro conversions: forms, PDF downloads, WhatsApp clicks, simulator usage.

Basic GA4 dashboard for lead attribution (template + share link).

Hotjar or Clarity heatmaps on Home, Services, Simulator.

Performance & Mobile

PSI Mobile ≥ 90 (mandatory).

Optimize CWV: WebP/AVIF, lazy loading, font strategy, defer/async non‑critical JS, conditional plugin load, critical CSS.

Eliminate layout shifts; fix oversized images; reduce main‑thread blocking time.

Validate across top mobile breakpoints.

Acceptance for DoD‑4: PSI Mobile reports (3 key pages), CWV field data check, GA4 + Pixel event screenshots, heatmap live, full QA pass.

Immediate Remediation (12–24h)

Fix Now:

Hero KPIs: Replace/hide all zero counters on Home (and any other section) or swap for a client‑logos/proof strip.

Duplicate Copy: Remove repeated bullets/blocks (e.g., in Rescue & Revival — duplicate “Suppliers circle like vultures” line) and clean remaining duplication across services.

Footer Issues: Correct typos (e.g., “Offical Info” ➝ Official Info) and remove duplicate Quick links blocks site‑wide.

Social Icons: Point to actual brand handles or temporarily remove icons.

Phone Consistency: Enforce +971 50 346 0478 everywhere with tel: and [login to view URL] links.

NASA Kitchen Simulator: Embed the provided HTML as /simulators/[login to view URL] and iframe it into the specified section; surface events and a visible Book Demo CTA on completion.

Headings & Structure: Ensure a single H1 per page; fix duplicate headings (e.g., War Room Intelligence section) and correct H2/H3 hierarchy.

Verification Artifacts Required (Same Day)

Lighthouse (Mobile) Reports: Home, Contact, and one Services page (Performance ≥ 90; SEO ≥ 95) with screenshots.

SEO Tags Proof: Head HTML (or screenshots) for 3 pages showing unique <title>, meta description, and OG tags.

Schema (JSON‑LD): Paste deployed Organization/LocalBusiness/ProfessionalService JSON‑LD and provide Rich Results Test pass screenshots.

Analytics: GA4 Measurement ID; Tag Assistant recording showing generate_lead (and simulator events); Meta Pixel Helper screenshot with PageView + Lead firing.

Robots/Sitemap & GSC: Live links to /[login to view URL] and /[login to view URL] plus Google Search Console verification screenshot.

Proof Required at Final Delivery

PSI/Lighthouse reports (Home, Service, Contact).

GA4 Real‑Time showing events firing.

Schema validation pass (Rich Results Test).

Google Search Console verified.

WhatsApp CTA test screenshot.

Lead form submission test → inbox/CRM screenshot.

Rollback package: database + wp‑content backup + export of settings.

Budget, Milestones & Terms

Fixed Price: $750 (non‑negotiable).

Payment: 25% per weekly milestone (DoD‑1 to DoD‑3).

Penalty: 10% deduction if PSI Mobile < 90 on any of the 3 key pages or analytics not firing.

Bonus: $100 for early delivery with all Acceptance Criteria met.

Warranty: 30‑day bug‑fix window (no new features).

Must‑Haves (Who Should Apply)

Proven WordPress performance chops (achieved PSI Mobile ≥ 90 without redesign).

Strong lead‑gen & tracking (GA4, GSC, Meta Pixel, CAPI, UTM hygiene).

Ability to start within 48 hours and commit to weekly Demos.

Disqualifiers:
Generic proposals • No PSI proof • Suggesting a rebuild • Budget negotiation • Unable to start immediately.

Application Instructions

Start your proposal with: FALCON‑90
Include:

Two live sites where you achieved PSI Mobile ≥ 90 (with fresh screenshots + page URLs).

One project where you improved lead generation (before/after metrics + what you changed).

Your approach to getting PSI ≥ 90 without breaking design (tooling + tactics).

Estimated hours per week tied to DoD‑1..4.

Confirmation of immediate start and your daily overlap hours (GMT+4 preferred).

Environment, Access & Guardrails

Work on staging first; provide staging URL.

Daily backups + one‑click rollback.

Minimal plugins; remove bloat; document changes.

Security: harden login, limit attempts, reCAPTCHA on forms, sanitize inputs, spam protection.

Compliance: cookie consent, privacy‑policy links on all forms, regional phone formatting.

Accessibility: semantic headings, alt text, focus states, color‑contrast baseline.

CDN/caching: configure CDN + page caching consistent with CWV.

Email deliverability: verify sender (SPF/DKIM/DMARC or transactional email service) for form notifications.

Out of Scope (Phase 1)

Full redesign or theme change.

New language sites or complex multilingual setup.

Custom plugin development beyond specified tracking/lead‑gate behavior.

CRM build (only integration via email/webhook if needed).

Handover Package (Mandatory)

Performance & SEO audit reports (pre/post).

GA4, GSC, Pixel configuration doc.

List of plugins added/removed + reasons.

Site map of pages edited/added.

Credentials & tokens handed over securely.

10‑minute loom walkthrough of what changed and how to maintain.

Let’s ship Phase 1, prove ROI, and then scale into AI‑powered Phase 2." (client-provided description)