Contact person: Business Client

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Location: Kolkata, India

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"GEMINI
Core Website Builder Functionality
1. Multi-Tenancy Architecture
• Tenant Isolation:
• Each tenant (user/company) must have their data isolated. This can be achieved through:
• Database per Tenant: Most secure but can be resource-intensive.
• Schema per Tenant: Good balance of isolation and resource management.
• Shared Database, Shared Schema with Tenant ID: Simpler to manage but requires strict application-level filtering.
• Domain Management:
• System to map custom domains to specific tenant websites.
• DNS configuration guidance for users.
• SSL certificate management (e.g., Let's Encrypt integration).
2. Website Creation & Customization
• Drag-and-Drop Interface:
• Frontend Framework: Choose a robust JavaScript framework (React, Vue, Angular) for a dynamic user experience.
• Component Library: Develop or integrate a set of reusable UI components (headers, footers, text blocks, images, buttons, forms, product grids, etc.).
• Canvas/Editor: The core area where users drag and drop components.
• State Management: Effectively manage the website's structure and content as it's being built.
• Responsive Design:
• All templates and components must be built with a mobile-first approach.
• Live preview for different screen sizes (desktop, tablet, mobile).
• Templates:
• Pre-designed Templates: Offer a library of professionally designed templates for various industries.
• Template Creation/Saving: Allow users to save their custom designs as templates for future use.
3. Product Display & Management
• Product Catalog:
• Categories: Functionality to create and manage product categories.
• Product Listings: Display products in a grid or list view.
• Product Detail Pages: Individual pages for each product with descriptions, images, pricing, etc.
• Enquiry Forms:
• Form Builder: Allow users to create custom enquiry forms.
• Email Notifications: Configure forms to send enquiries to a specified email address.
• Lead Storage: Save enquiry submissions as leads in the CRM.
• Product Page Templates:
• Provide pre-made templates for product pages.
• Enable drag-and-drop customization of product page layouts.
CRM & Lead Management
1. Lead Capture
• Integration with Website Forms: Automatically capture leads from enquiry forms on product pages and landing pages.
• Manual Lead Entry: Allow users to manually add leads.
2. Lead Management Features
• Lead Dashboard: Overview of all leads.
• Lead Details: Store contact information, source, status, notes, etc.
• Lead Status Tracking: Customizable stages (e.g., New, Contacted, Qualified, Closed).
• Search & Filtering: Ability to search and filter leads based on various criteria.
• Notes & Activity Log: Track interactions and communication with leads.
Communication Integrations
1. Two-Way Messaging
• WhatsApp Integration:
• Use official WhatsApp Business API.
• Handle incoming messages and enable sending replies from within the CRM.
• Official channel for customer communication.
• Email Integration:
• Connect to SMTP servers for sending and receiving emails.
• Enable email communication from the CRM.
• SMS Integration:
• Integrate with SMS gateway providers (e.g., Twilio, Nexmo).
• Send and receive SMS messages.
2. Marketing Communications
• Mass Email:
• Email marketing platform features (template editor, recipient lists, scheduling, analytics).
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Mass WhatsApp:
• Utilize WhatsApp's Broadcast Lists or engage with customers who have opted in.
• Requires careful adherence to WhatsApp's policies to avoid account suspension.
• Mass SMS:
• Send bulk SMS messages to a list of subscribers.
• Obtain consent for marketing messages.
Landing Page Builder
1. Landing Page Templates
• Provide a diverse library of pre-designed landing page templates optimized for conversion.
• Templates should include clear calls to action.
2. Drag-and-Drop Editor
• Similar to the website builder's editor but focused on single-page layouts for marketing campaigns.
3. Lead Capture
• All leads generated from landing pages should be automatically fed into the CRM.
Staff Management
1. User Roles
• Define different roles (e.g., Administrator, Editor, Salesperson, Support).
2. Permissions System
• Assign granular permissions to each role, controlling access to specific features and data.
• Example: An Administrator can manage users and settings, while a Salesperson can only manage leads.
Technology Stack Considerations
• Backend: Node.js (Express), Python (Django/Flask), Ruby on Rails, or PHP (Laravel).
• Frontend: React, Vue.js, or Angular.
• Database: PostgreSQL, MySQL (relational for structured data), or MongoDB (NoSQL for flexible content).
• Cloud Infrastructure: AWS, Google Cloud, Azure for hosting, scalability, and managed services.
• APIs: For integrations with WhatsApp, SMS gateways, email services, Payment gateway etc.
Key Challenges & Recommendations
• Scalability: Design for growth from the outset.
• Security: Robust security measures for multi-tenancy and data protection.
• User Experience (UX): Intuitive drag-and-drop interface is crucial for adoption.
• Performance: Optimize loading times for both the builder and the generated websites.
• Integration Complexity: Managing multiple third-party API integrations can be challenging.
• Phased Development: Consider launching with a core set of features and adding others incrementally.
• Future upgradability options" (client-provided description)