Contact person: Business Client

Phone:Show

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Location: Grand Rapids, United States

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Overview

We are seeking an experienced Magento 2 development partner with SEO, UX, and CRO expertise to build modular, high-performance templates for:

1.) Blog Landing Page (hub)
2.) Blog Article Page(s)
3.) Collection (Category) Page(s)
4.) Brand Page(s)

The site is already live on Magento 2. We are not rebuilding; we’re adding new, reusable layouts with best-in-class SEO, internal linking, and conversion patterns.

Prebuilt extensions and preexisting templates may be used where it makes sense (i.e. Amasty Blog Pro for Magento 2)

Project Scope - Blog Landing Page (Index / Hub)

Card/grid systems with featured, latest, and topic collection modules (tags/categories).
Internal linking system to pillar pages, related categories/brands, and top articles.
Filter by topic/tag, “trending,” “evergreen,” and author.
Variants for testing: hero spotlight vs. dense grid, list vs. grid, with/without sidebar.

Project Scope - Blog Article Page (Multiple Layouts)

Layouts: Standard article, Long-form guide, Image-heavy.
Built-in TOC with jump links, breadcrumbs, reading time, and last updated date.
Inline CTAs, email capture, related products, and related articles.
Share buttons, clean typography, mobile-first.

Project Scope - Collection (Category) Page

SEO + CRO forward: descriptive H1, intro copy (expand/collapse), comparison blocks, FAQs.
High-signal product tiles (ratings, badges, price cues), persistent filters, sort controls.
Mid-page content modules: buyer guides, bestsellers, and internal links to sub-collections.
Correct pagination, canonicalization, and indexation handling (see SEO section).

Project Scope - Brand Page (Brand Hub)

Hero area (logo + brand value prop), brand description (expandable), featured products.
Related categories, top articles about the brand, and UGC/testimonials block.
Structured data for Brand + Product; internal links to collections and how-to content.

Technical Specifications

Platform: Magento 2 (Adobe Commerce).
Theme Integration: Seamless with current theme; admin-configurable via CMS blocks/widgets.
Performance: Core Web Vitals targets (LCP ≤ 2.5s, INP ≤ 200ms, CLS ≤ 0.1 on mobile).
Code Quality: Magento coding standards, minimal JS, accessibility (WCAG 2.1 AA).
Extensions: Allowed if reputable; list all dependencies upfront.

SEO Strategy, Alignment & Schema Implementation (Summary)

The new page layouts must be built for maximum SEO visibility, crawl efficiency, and conversion performance.

Key Objectives:

Establish a topic cluster framework connecting blog content, brand hubs, and product collections through structured internal linking.
Ensure clean URL hierarchies, consistent breadcrumbs, and optimized meta/canonical logic for all templates.
Configure indexation controls for pagination and filters (index key categories, noindex ad-hoc facets).
Integrate expandable SEO content blocks for keyword relevance on collection and brand pages.
Embed conversion modules (e.g., CTAs, related products, email capture) within all templates.

Technical SEO Standards:

JSON-LD structured data for Article, BlogPosting, Brand, Product, CollectionPage, and FAQPage types.
Validation against Google’s Rich Results Test and elimination of duplicate entities.
Core Web Vitals performance targets (LCP ≤ 2.5s, INP ≤ 200 ms, CLS ≤ 0.1).
Proper use of canonical tags, robots directives, and sitemap inclusion for all new layouts.

Deliverables:

1.) UX/Wireframes + High-fidelity Mockups for each layout type (including variants).
2.) Magento 2 Templates (PHTML, layout XML, CMS Blocks/Widgets) and admin configuration notes.
3.) Internal linking and schema implementation plan.
4.) JSON-LD snippets for each page type.
5.) SEO QA checklist confirming valid schema, crawlable links, and CWV compliance.
6.) Documentation & Handover: How to use/edit modules in admin; extension list and configuration.
7.) Deployment Support: Staging → Production release notes and rollback plan.

Proposal Requirements:

To be considered for this project please provide a detailed proposal with the following information:

Timeline with start date, milestones, end date and QA plan.

Team credentials (Magento certs), relevant case studies, references or examples.
Technical approach to templates, schema, indexation, and CWV.
Extension list (if any) with rationale and costs.

Pricing (fixed + hourly change order rate)
Post-launch support & retainage" (client-provided description)