Contact person: Google Ads Lead Tracking System

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Location: Faridabad, India

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Project Description:
We are looking for an experienced developer or marketing technology expert to implement a system that captures Google Ads leads using GCLID (Google Click Identifier) and stores the lead information in a database or sends it to our CRM.
This is a critical project for improving our ad campaign tracking and lead attribution.
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Project Scope:
1. Capture GCLID:
o Ensure GCLID is captured when a user lands on our website through a Google Ad.
o Store the GCLID in a cookie/local storage or hidden form field.
2. Form Integration:
o Modify existing lead forms (HTML, WordPress, or platform-based) to include GCLID as a hidden field.
o Ensure the GCLID gets submitted along with other form data.
3. Send to CRM or Database:
o Forward the lead data along with the GCLID to our CRM or a secure backend (API endpoint, webhook, or MySQL).
o Help set up proper field mapping if CRM integration is involved.
4. Testing & Verification:
o Verify that GCLIDs are correctly captured and passed through the funnel.
o Test for different scenarios (desktop/mobile, multiple visits, cookie expiration, etc.).
5. (Optional) Offline Conversion Tracking:
o If you're experienced, help configure offline conversion tracking in Google Ads by uploading GCLIDs with conversion data.
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Deliverables:
• Working lead capture system with GCLID tracking.
• Code snippet(s) or plugin to embed on our website.
• CRM integration (or data storage solution).
• Documentation and basic user guide.
• Short video walkthrough (optional but preferred).
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Skills Required:
• Google Ads Tracking & GCLID Handling
• JavaScript / Web Development
• PHP/Laravel
• API/Webhooks (nice to have)
• Google Ads Conversion Tracking (bonus)
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Project Type:
One-time project (with potential for ongoing work)
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To Apply:
Please share:
• A brief proposal on how you'd approach the project.
• Any past experience with GCLID tracking or Google Ads lead attribution.
• Relevant website or form tracking work you’ve done.
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Let me know if you’d like me to tailor this for a specific CRM or tech stack (e.g., Laravel, PHP, etc.)." (client-provided description)