Contact person: Business Client

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Location: Bengaluru, India

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"The project involves developing a retail-ready stand-up pouch system for my roasted Makhana range. The artwork must instantly signal premium quality, celebrate the natural nutritional value of the snack, and keep a clean, modern-minimal look—yet it should pop on shelf through a bright, vibrant colour palette.

I’m leaning toward expressive illustrative elements rather than heavy geometry or pure typography, so feel free to explore hand-drawn motifs, subtle texture work, or playful icons that still read as high-end. Material finishes will be matte with a front zipper; please build the dieline, bleed, and zipper call-outs directly into the art boards so the printer can run with them.

Deliverables
• One hero variant for the 60 g classic roasted Makhana
• Three flavour extensions built from the same core template (colour and illustration swaps)
• Source files: layered AI, layered PSD, and print-ready PDF
• Final artwork set on the exact dieline with bleed, zipper placement, and matte finish annotation

The design has to feel cohesive across all SKUs while letting each flavour own a distinct, lively colour story. I’ll provide copy and nutritional panels once the layout is locked; leave smart placeholders for these sections. Looking forward to seeing concepts that balance sophistication with shelf-impact.

Style References:
Farmley, True Elements, Yogabar, The Whole Truth Foods
Keywords: clean, organic, premium, minimalist, matte, natural tones

You Will Be Provided:
Brand logo (Good Nourish)
Product details, nutrition facts, and back-of-pack content
Pouch dimensions (approx. 6x10 inches, 60g)
Example competitor packaging for reference

Requirements:
Proven experience designing FMCG / food packaging (share portfolio links)
Understanding of Indian print packaging standards (Digital Print, matte finish, zipper pouches)
Attention to detail — alignment, typography, and print readability
Ability to suggest minor visual branding improvements if needed" (client-provided description)