Contact person: Business Client

Phone:Show

Email:Show

Location: Riyadh, Saudi Arabia

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"1. Project Overview
We already have an existing logo, and we want to develop the full corporate identity (CI) around it. The goal is to build a complete, professional, and cohesive brand system that ensures consistency across all visual and communication touchpoints — both online and offline.
2. Objectives
• Finalize and expand the current brand identity around the existing logo.
• Create a modern, recognizable, and flexible visual system that aligns with our brand values and target audience.
• Deliver a full set of ready-to-use brand assets and templates for marketing, social media, print, and digital platforms.
3. Scope of Work / Deliverables
A. Core Identity System
1. Logo Refinement (if needed)
o Evaluate logo proportions, spacing, and color applications.
o Create horizontal, vertical, and icon-only versions.
o Prepare black/white and monochrome versions.
2. Color Palette
o Define primary and secondary color schemes.
o Include CMYK, RGB, HEX, and Pantone codes.
3. Typography System
o Select headline, body, and accent fonts.
o Specify usage hierarchy and examples.
4. Brand Elements
o Develop supporting shapes, patterns, textures, and graphic motifs.
o Define illustration or icon styles (if applicable)
B. Brand Applications
1. Stationery Design
o Business cards
o Letterhead
o Envelope
o Email signature
o Presentation slide template (PowerPoint/Google Slides)
2. Social Media Kit
o Profile and cover images (Facebook, LinkedIn, Instagram, X/Twitter)
o Post and story templates (editable in Canva or Adobe formats)
o Highlight covers (if applicable)
3. Marketing Collateral
o Company profile or brochure template
o Flyers and posters
o Roll-up banner or event booth backdrop
o Merchandise concepts (mugs, tote bags, pens, etc.)
4. Digital Assets
o Website favicon and app icon variations
o UI branding guidelines (color and font usage)
C. Brand Guidelines Manual
• Introduction and brand philosophy
• Logo usage rules (clear space, minimum size, incorrect usage)
• Color palette and typography rules
• Photography and imagery guidelines
• Tone of voice (if required)
• Do’s and Don’ts examples
• File organization structure
Deliverable format: PDF Brand Guidelines + editable design source files (AI, PSD, or Figma as applicable).
4. Style Direction
• Clean, modern, and timeless — adaptable for both digital and print.
• Balanced use of color and white space.
• Should reflect professionalism, trust, and innovation.
• The CI must complement the existing logo’s visual language (designer will receive logo files to ensure harmony).

5. File Delivery
• Editable design files (AI / PSD / Figma / Canva templates as agreed)
• Exported high-resolution files (PDF, PNG, JPG, SVG)
• Organized folder structure with proper naming conventions" (client-provided description)