Contact person: Business Client

Phone:Show

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Location: Dubai, United Arab Emirates

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"I am looking for a professional writer or marketing researcher to prepare a 1,500-word (+/-10%) academic-style report on Target Audience Analysis for the brand Mahawa
— a UAE-based air-to-water company.

The report must include:

Target Audience Analysis – Define and analyze the target audience for the brand’s marketing campaign.

Detailed Audience Personas – Create at least two personas (primary and secondary) supported by credible data.

Core Concepts – Demonstrate a clear understanding of marketing and consumer behavior concepts related to audience segmentation, targeting, and positioning.

Application to Mahawa – Apply research and findings specifically to the Mahawa brand, including an introduction and conclusion.

Requirements:

The report must be original, written by a human (no AI-generated text).

Use credible academic sources — peer-reviewed journals, books, and official marketing publications.

Include Harvard-style referencing with in-text citations and a reference list.

Written in English with professional academic tone.

Submit in Word or PDF format.

Include at least 8–10 references from scholarly sources.

Must demonstrate depth of analysis and understanding of marketing theory.

Skills Preferred:

Marketing and Consumer Research

Academic Writing

Target Audience and Segmentation Analysis

Harvard Referencing

Brand Strategy" (client-provided description)