Contact person: Business Client

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Location: Islamabad, Pakistan

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Project Overview
DrivePK is Pakistan’s first AI-powered automobile classified marketplace is looking for a Google Tag Manager & Conversion API Integration Specialist with deep technical expertise in Web, Android, and iOS tracking.
We already have GTM containers created for all platforms (Web, Android, iOS, and Server) and now need a professional to:
• Implement event-based tracking
• Set up server-side tracking for all primary and secondary events
• Connect Google Ads, Google Analytics 4 (GA4), Meta Ads (CAPI), and TikTok Ads (EAPI)
• Ensure 100% data accuracy with proper deduplication
Key Objectives:
• Track and send all primary & secondary events via both client-side (web/app) and server-side (CAPI + API).
• Integrate with Google Ads, Meta (Facebook), and TikTok for ad attribution.
• Set up conversion tracking and enhanced matching (email, phone, etc.).
• Create a centralized reporting structure in GA4.
• Ensure data consistency and avoid event duplication.
Events to be Tracked
1. Primary Events
• SIGNUP / REGISTER
• AD_POST / LISTING CREATE
• FEATURED AD POST
• LEAD SUBMIT
• CONTACT CLICK
• CALL CLICK
• WHATSAPP CLICK
• APP INSTALL
• PURCHASE
• SUBSCRIPTION
• BOOK INSPECTION
• DEALER REGISTRATION
• RENTAL REGISTRATION

2. Secondary Events
• PAGE VIEW
• LISTING VIEW / PRODUCT VIEW
• SEARCH PERFORMED
• SCROLL DEPTH
• TIME ON PAGE
• VIDEO VIEW
• CHAT ENGAGE
Technical Requirements:
The hired expert must:
• Google Tag Manager (Web + Apps + Server)
• Configure GTM for all platforms: Drivepk-web, Drivepk-android, Drivepk-ios, and Drivepk-server.
• Use GA4 Configuration Tag with Transport URL for server-side forwarding.
• Implement Conversion Linker across all pages.
• Create all event tags with event_id for de-duplication.
2. Google Analytics 4 (GA4)
• Connect GA4 to Web + Firebase apps.
• Define all custom events and parameters.
• Verify correct data flow through Debug View.
• Configure conversion tracking and cross-domain linking.
3. Google Ads Integration
• Set up Enhanced Conversions via Web + Server containers.
• Link GA4 with Google Ads for conversion imports.
• Configure offline conversions (if applicable).
4. Meta (Facebook) Ads Integration
• Implement both Pixel (browser) and CAPI (server) tracking.
• Map events with consistent event_id for deduplication.
• Configure all required fields: value, currency, content_ids, user_data.
5. TikTok Ads Integration:
• Implement TikTok Pixel (web/app) and Events API (server).
• Ensure advanced matching and deduplication.
6. Firebase (Android & iOS)
• Connect Firebase to GA4 and GTM (via Firebase SDK).
• Track app events aligned with DrivePK’ s primary/secondary event list.
• Map app events to Google Ads, Meta, and TikTok via APIs.
7. Data Validation & Reporting:
• Validate all event triggers in GTM Preview, GA4 Debug View, Meta Test Events, and TikTok Test Events.
• Create a summary report of active tags, triggers, and parameters.
• Ensure Browser + Server event parity and deduplication.
Deliverables:
• Fully functional server-side GTM setup for DrivePK (Web + Android + iOS).
• Correctly firing primary and secondary events across all platforms.
• Integrated Google Ads, GA4, Meta CAPI, TikTok EAPI.
• Final event tracking documentation with data Layer schema and tag mapping.
Required Skills:
• Advanced Google Tag Manager (Web + App + Server)
• GA4 + Firebase event configuration
• Meta CAPI + TikTok EAPI integration
• Data Layer schema design & event deduplication
• Strong understanding of digital advertising attribution models
• Experience with automotive or e-commerce analytics (preferred)" (client-provided description)