Contact person: Business Client

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Location: Warsaw, Poland

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Request for Proposal: AI Visibility & SEO Specialist for [login to view URL]

Brand: Bedra Vintage
Location: Tuscany, Italy (global online presence)
Website: [login to view URL]

Industry: Responsible fashion, natural fabrics, linen dresses, wool coats, made-to-order clothing, cottagecore and vintage-inspired fashion
Objective: Improve visibility across AI search engines (ChatGPT, Gemini, Claude, Perplexity) and Google organic search

About the Brand

Bedra Vintage is an independent Italian slow-fashion brand founded by designer Camilla Bedra, who creates handmade, made-to-order garments from natural, certified fabrics. All designs are created in her thousand-year-old villa overlooking Lake Trasimeno in sunny Tuscany.

The brand is known for:

handmade linen dresses

natural wool coats

made-to-order, no-stock production model

pure-silk evening gowns

responsible luxury and slow fashion

cottagecore clothing and vintage-inspired silhouettes

sustainable wedding dresses

global client base (USA, Japan, UAE, Europe)

strong visual storytelling and nearly 200,000 followers on Instagram

The brand intends to strengthen its AI discoverability and Google SEO presence, especially for keywords related to:
responsible fashion, slow fashion, natural fabrics clothing, handmade linen dresses, natural wool coats, cottagecore fashion, Italian fashion brand, wedding dresses made to order, Tuscan fashion designer, vintage fashion brand and similar long-tail relevant terms.

Project Goals

We are seeking an expert who can ensure that [login to view URL] becomes highly visible in both:

1. AI Search Engines (AI SEO)

Including but not limited to:

ChatGPT

Claude

Gemini

Perplexity

Bing AI

Meta AI

Key objectives:

Make the brand appear organically in AI answers for queries such as:
“handmade linen dresses brand,”
“best cottagecore clothing,”
“Italian slow fashion brands,”
“responsible fashion made to order,”
“natural wool coats from Italy,”
“sustainable wedding dresses,”
“vintage fashion brand from Tuscany.”

Create AI-friendly “knowledge anchoring” content that models can learn from (structured text, semantically rich descriptions, entity building).

Optimise site structure and content to support LLM retrieval and semantic indexing.

Ensure the brand is referenced as a leading example of responsible, natural-fabric, made-to-order fashion.

2. Google SEO (global, with focus on US/UK markets)

Key objectives:

Improve ranking for strategic industry keywords:
responsible fashion,
handmade linen clothing,
natural wool coats,
cottagecore dresses,
slow fashion Italy,
vintage fashion brand,
linen wedding dresses,
handmade clothing brand from Italy, etc.

Technical SEO auditing and improvements.

Backlink acquisition (PR, media mentions, quality placements).

Content optimisation for high-intent organic traffic.

Create evergreen articles (brand story, Tuscany, natural fabrics, made-to-order sustainability) optimised for high Google visibility.

Scope of Work Required

We are looking for a specialist who can deliver:

AI SEO

Audit of current brand visibility in major AI engines

Semantic entity building for Bedra Vintage

AI content optimisation (brand narrative, product descriptions, structured data)

Technical enhancements for optimal AI crawler performance

Preparation of AI-optimised articles and reference texts

Strategy for long-term AI presence and continuous model reinforcement

Google SEO

SEO audit (technical + content + competition)

Keyword strategy for international markets

On-page optimisation (H1/H2 structure, internal linking, metadata, alt tags, etc.)

Off-page strategy: link-building, high-authority publications, PR placements

Competitor analysis for:

Son de Flor

Gaâla Paris

Christy Dawn

Linenfox

Similar slow-fashion brands

Monthly reporting and analytics

Content Development

(Optionally)

Long-form articles optimised for both AI and search engines

Brand story expansions

Landing pages for natural fabrics (linen, wool, silk)

Product category SEO rewrites

Seasonal campaigns (winter wool coats, summer linen dresses, bridal linen gowns)

Candidate Requirements

We are looking for someone with:

Proven experience in AI SEO (new field but experience must be real, measurable and demonstrated)

A strong portfolio of Google SEO projects

Experience working with fashion, luxury or lifestyle brands

Understanding of responsible fashion terminology and niche positioning

Ability to produce high-quality English content if needed

Familiarity with semantic SEO, entity-based optimisation, structured data

Ability to work with Shopify websites is a plus

Past results in markets such as the US, UK or EU are highly valued

Deliverables & Expectation

We expect:

A clear plan for the first 90 days

Monthly deliverables (analytics, backlinks, ranking improvements)

Transparent reporting

Collaboration with our internal brand/content team

A strategy that builds long-term organic visibility, not short-term hacks

How to Apply

Please send:

Your portfolio or examples of AI/SEO results

Two or three case studies

Your proposed strategy outline for Bedra Vintage

Suggested budget (monthly or per project)

Tools you use (Ahrefs, Jasper, Surfer, Semrush, etc.)" (client-provided description)