Contact person: Business Client

Phone:Show

Email:Show

Location: London, Germany

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"UI/UX Design Brief – New Website for Spiritual Counseling & Coaching

1. Project Goal

The goal of this project is to conceptualize and design an entirely new website for spiritual counseling and coaching. The website consists of two pages: a homepage displaying the advisors in a list view, and an advisor detail page showing the detailed profile of each advisor.

This is not a modernization or migration of an existing page, but the development of a completely new, standalone design system with new structure, color palette, imagery, typography, and a modern user experience.

The website should create a professional, emotional, and trustworthy atmosphere where visitors can clearly, modernly, and user-friendly explore both spiritual consultations and coaching offerings.
The focus is on an intuitive, responsive, and conversion, that is a strong user experience that guides visitors quickly to the right advisor or coach, especially on mobile devices.

2. Target Group

The website is aimed at:
- Women aged approx. 25–60
- People seeking support with spiritual topics or difficult life situations
- Individuals looking for professional coaching
- Spiritual advisors, coaches, and experts who want to present their skills professionally

User behavior:
- Over 60% mobile users
- Emotional decision-making paths
- Short attention spans, information must be immediately graspable

3. Market Analysis

Most websites in the spiritual counseling space use classic, often overloaded layouts:

- intense esoteric inspired colors
- inconsistent typography
- Busy, overloaden layouts
- advisor lists with many buttons and too much text
- unstructured profile pages
- lack of clear call-to-action elements
- poor mobile optimization

The aim is to stand out clearly from the market: more modern, calm, serious, and user-centric.

4. Goals of the New Design

The new design should:

- Feel emotional, warm, and trustworthy
- Communicate professionalism and seriousness
- Have a clear visual hierarchy
- Be designed mobile first
- Enable fast orientation
- Drive high conversion through clear CTA zones
- Strengthen recognition and brand identity
- Provide a modular component system

5. Style & Design Guidelines

Color Palette:
- harmonious, soft tones: pastel, cream, lavender, sand, warm gray
- no too bright or classic esoteric colors

Typography:
- modern sans-serif font
- optional accent serif for headlines

Imagery:
- emotional, calm photos with light, nature, closeness, energy

Icons & Symbols:
- minimalist and used sparingly

Layout:
- card-based, modern shadows, soft rounded corners
- generous white space
- clear scanning zones

6. Structure & Pages of the New Website

1. page: Homepage (Advisor List):
- emotional hero image
- trust factors
- central CTA
- top advisors in card view
- customer reviews
- footer with key links

- Advisor List should feature:
- modern grid layout
- large profile images
- unified CTA bar
- filters (online, new, popular, topics)
- optimized for mobile

2. page: Advisor Detail Profile:
- large profile photo
- emotional introduction
- profile text, focus areas, reviews, coaching offers, spirituality specialties, availability, contact options

7. Technical Requirements

- Layout creation in Figma (desktop + mobile)
- optional style guide with colors, fonts, and components
- compatible with HTML/CSS frameworks
- designer delivers concept; implementation done internally

8. Pitch Requirements

Each submission must include:
- a visual design concept
- at least one example advisor list page (desktop & mobile)
- short description of the design idea
- time and cost estimate

Only submissions with layout proposals will be shortlisted.

9. Deliverables Upon Project Award

- complete Figma design of all core pages
- color and typography style guide
- icon set
- modular component library

10. Attachments

Attached to this project briefing, you’ll find:

- 2 wireframe images (homepage and advisor detail page)
- Figma concept guide PDF
- Visual Moodboard PDF
- Url of one of our designs showing the level of quality we’re looking for: [login to view URL]

All of the above are meant as design guidelines only and you don’t need to strictly adhere to all or any of them in particular as you still enjoy total creative freedom!" (client-provided description)