Contact person: Business Client

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Location: London, United Kingdom

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Website Development Brief — Prints by Smiley & Africulture
I’m ready to launch a multi-brand online store showcasing my fashion lines — Prints by Smiley, Africulture, and upcoming lifestyle collections — and I’m looking for a full e-commerce website built from the ground up.
The goal is a clean, responsive, and modern shopping experience that captures the energy of our brands while running seamlessly on the back end. The core of this project is to deliver two things flawlessly:
A friction-free, mobile-optimized shopping cart experience, and
Solid real-time inventory management that tracks stock levels across multiple product lines (caps, T-shirts, shirts, hoodies, accessories, and cultural apparel).
I’m open to working with Shopify, WooCommerce, or Webflow eCommerce, as long as the final result is stable, secure, and easy to maintain without technical expertise.
Key Requirements
A fully functional, mobile-friendly storefront connected to secure payment and shipping services.
Admin dashboard where I can add, edit, and manage products (including SKUs, variants, and stock levels) with no coding required.
Support for major payment gateways (Stripe, PayPal, Apple Pay, Google Pay, etc.) and automatic shipping calculations.
Low-stock alerts and a clear, visual dashboard summarizing orders, inventory, and fulfillment status.
Multi-brand structure, allowing each brand (Prints by Smiley, Africulture, etc.) to have its own identity while sharing one checkout and order system.
SEO-ready pages with fast load speeds, clean URLs, and responsive design.
Deliverables
✅ A complete, responsive e-commerce storefront designed to reflect the bold, luxury feel of Prints by Smiley and the cultural vibrancy of Africulture.
✅ Integration of payment gateways and automated shipping setup.
✅ Admin control panel for easy product and order management.
✅ Documentation or short video walkthrough showing how to:
Add or remove products
Update pricing and inventory
Manage orders and fulfillments
Future-Proofing
Please ensure the build can easily scale with future features such as:
Product reviews and customer feedback
Lookbook and storytelling sections
Loyalty programs or limited-edition drops
Integration with vending machine sales data (future Smart Vending expansion)" (client-provided description)