Contact person: Business Client

Phone:Show

Email:Show

Location: South Africa

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"I need a modern design for my ecommerce site. The current design is outdated and needs to be refreshed to attract more customers and enhance usability.

The following pages need redesign:
- Product Pages: Should be visually appealing and easy to navigate.
- Checkout Page: Needs to be streamlined for a smoother, faster checkout experience.
- Store Page: Should showcase all products in an organized, modern layout.

Requirements:

1. Product Comparison Table

* Build a visually clear, easy-to-use comparison table for all sewing machine models.
* Allow customers to compare key features, specs, and pricing side-by-side.

2. Featured Products Section

* Add a high-impact “Featured Machines” area on the product pages or homepage.
* Highlight bestsellers, new arrivals, or recommended options.

3. Custom Feature Icons

* Design or integrate special icons that represent key product features (e.g., warranty, after-sales support, stitches included, speed, etc.).
* Ensure icons match brand style and are mobile-friendly.

4. Accessory Add-On Section

* Create an “Add Accessories” area for each machine.
* Show compatible accessories based on each product.
* Include easy “Add to Cart” functionality.

5. Product Video Section

* Add a clean, embedded video area for each machine.
* Support multiple videos (demos, tutorials, reviews).

6. Bonus Product Integration

* Add a “Free Bonus Gift” section that automatically appears when the customer purchases a specific machine.
* Display it in the product description and at checkout.

7. Product Comparison Option

* Add a “Compare” button/function on all products.
* Allow customers to easily select machines and compare them on a dedicated comparison page.

8. “Who This Machine Is For” Breakdown

You will add a clear, guiding section on each product page that explains the ideal customer.

Examples:

Beginner-friendly: simple features, easy threading, basic stitch set

Intermediate: more stitch modes, slightly stronger motor, versatile features

Heavy-duty / Professional: strong motor, handles denim & leather, advanced settings

This section must be short, simple, and confidence-building—helping customers instantly know which machine suits them.

6. Accessory Compatibility Section
This is separate from “Essential Add-Ons.”
This section must clearly show:
Accessories that specifically match that machine
Compatibility notes (e.g., “Fits Model A, B, C”)
One-click add-to-cart
Clear thumbnails, short descriptions, and prices
It should feel like a curated, machine-specific catalogue that removes confusion around “Which accessories fit my machine?”

5. Essential Add-Ons Section
Each product page must include a dedicated “Essential Add-Ons” block featuring:
Recommended accessories (needles, bobbins, thread, sewing kits, foot attachments)
Machine-specific essential items
One-click Add to Cart functionality
Visual product cards matching the new design system
This section must feel like a natural part of the product page—not an afterthought.
The goal is to increase average order value by showing customers what they’ll realistically need.


9. Improved Navigation and UX

* Create a user-friendly layout that helps customers easily move through products, features, and accessories.
* Clean interface, fast loading, minimal clutter.

10. Mobile-First Priority

* All designs must be optimized for mobile responsiveness.
* Mobile performance and usability should be prioritized over desktop.



Ideal Skills and Experience:
- Strong portfolio in ecommerce site design
- Experience with user experience (UX) principles
- Proficiency in modern design trends
- Familiarity with ecommerce platforms and checkout processes
- Ability to work within budget constraints

Looking for a designer who can bring a fresh perspective and create an engaging shopping environment. Please share your portfolios and relevant experience." (client-provided description)