Contact person: Business Client

Phone:Show

Email:Show

Location: Powhatan, United States

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"PROJECT: BLOG STRUCTURE, FILTER SYSTEM & SEO LANDING PAGES - The Estate at River Run
Goal: Get the blog formatted correctly after migration from WordPress/ShowIt to Squarespace, build a filterable system with landing pages, and fully optimize for SEO. There are about 93 blog posts that require attention.

1. BLOG FORMATTING & CLEANUP
Please review every transferred blog post (published and draft) to ensure:
Formatting is consistent (spacing, paragraph structure, headings) and aesthetically pleasing


Only one H1 per post (use H2/H3 for internal headings, if present)


Image sizing is clean and consistent across posts


Mobile responsiveness is tested and corrected if needed


Any empty blocks or formatting errors from migration are removed



2. SEO OPTIMIZATION FOR EACH BLOG POST
For every post, please:
Add SEO title (100 additional characters beyond the default site title)


Add SEO description (up to 400 characters, keyword-rich)


Use properly formatted URLs (no numbers or random characters) - this should be identical to the old URL link (SEE 301 REDIRECT INFO BELOW AS WELL)


Add internal links to key site pages where appropriate:


Explore the Estate
Weddings
Lodging
Inquiry Page
Etc



3. CREATE STRATEGIC BLOG CATEGORIES & TAGS
Set up a tagging/categorization system that supports filtering and SEO.

categories:
By Theme / Post Type
Real Weddings
Engagement Shoots
Styled Shoots
Family Shoots
Planning Tips & Educational Resources
Vendor Spotlights
Behind the Scenes
Public Events
By Season
Spring
Summer
Fall
Winter
These should be created as tags and/or categories in Squarespace so blogs can be organized and filtered correctly. Most of the blogs have the season tag already from the transfer.

4. BUILD FILTER SYSTEM & CATEGORY LANDING PAGES
For each blog category, please create a landing page with:
SEO-optimized H1 heading
125–200 words of introductory copy (provided below)
A filtered blog grid that automatically populates with posts tagged in that category
Custom URL formatting per category (example format below)
SEO title (with 100 extra characters beyond default title)
Meta description (up to 400 characters)
Example URL formats:
/blog/fall-weddings-virginia
/blog/styled-shoots-the-estate
/blog/venue-planning-tips
/blog/public-events-virginia




5. SET UP 301 REDIRECTS
Map all old WordPress/ShowIt URLs to the new Squarespace URLs
Add redirects in Squarespace under:
Settings → Advanced → URL Mappings
Test redirects to ensure no 404 errors are present
Confirm Google Search Console sees no indexing errors

6. FINAL CHECKS & SYSTEM SETUP
Please also:
Create one standardized blog post template for future use
Add a “See All Categories” button or dropdown on the main blog page
Test mobile formatting across multiple screen sizes
Add a brief SOP or checklist for publishing future blogs correctly
Confirm that each category landing page is indexable by Google
Make sure structured internal linking is in place
This work should ensure the blog is fully functional, SEO-optimized, filterable, and user-friendly. Please let me know if you need any examples of category landing pages or SEO references.














SAMPLE CATEGORY LANDING PAGE — “FALL WEDDINGS”
1. PAGE BASICS
Page Name (in Squarespace):
Fall Weddings
URL Slug:
/blog/fall-weddings-virginia
SEO Title:
Fall Weddings in Virginia at The Estate at River Run | Richmond & Charlottesville Wedding Venue
Meta Description (up to 400 characters):
Explore romantic fall weddings at The Estate at River Run, a luxury Virginia wedding venue between Richmond and Charlottesville. See real autumn wedding galleries, décor ideas, terrace ceremonies, and Tuscan Ballroom receptions that showcase peak foliage, golden light, and riverfront views.


2. PAGE STRUCTURE & SECTIONS
SECTION 1 – HERO / INTRO TEXT
Block Type: Text or Text + Image
H1: Fall Weddings at The Estate at River Run
Intro Paragraph (125–200 words):
Fall is one of the most magical times to get married at The Estate at River Run. The trees along the James River turn rich shades of gold and amber, the terraces glow in the evening light, and the entire estate feels warm, inviting, and cinematic.

On this page, you’ll find real fall wedding galleries, styled shoots, and inspiration captured across our terraces, ballrooms, poolside spaces, and the Tuscan Ballroom. Use these stories and images to imagine your own celebration here—whether you’re drawn to candlelit dinners, outdoor ceremonies with river views, or cozy receptions framed by brick, stone, and historic details.

Browse the posts below to see how couples have made the estate their own in every shade of autumn.













SECTION 2 – FILTERED BLOG GRID
Goal: Display ONLY posts tagged/categorized as “Fall” and/or “Real Weddings.”
Block Type: Summary Block (Grid layout) or Blog List
Configuration:
Content Source: Main blog collection
Filter:
Category: Fall (or Fall Weddings)
Optional tag: Season: Fall
Layout: Grid or Card
Items per page: 9–12
Display fields: Thumbnail image, post title, excerpt (event date) - linked to the full blog post


Design Notes:


Use consistent image ratios (e.g., 3:2 or 4:5)


Maintain consistent spacing + hover states


SECTION 3 – SECONDARY CTA / CROSS-LINKING
Block Type: Text + Button
H2: Plan Your Fall Wedding at The Estate at River Run
Body Copy Example:
If you can picture your fall wedding here—terrace vows at golden hour, cocktails by the pool, dinner in the Tuscan Ballroom, and dancing under chandeliers—we’d love to show you what’s possible in person. Our team will walk you through spaces, talk through the flow of your day, and help you imagine how your colors, décor, and timeline can come to life at River Run in the fall season.
Buttons:
“Explore the Estate” → link to Explore page
“Schedule a Tour” → link to Weddings Inquiry page

3. REUSABLE PATTERN FOR OTHER CATEGORIES
This page structure should be duplicated for other categories, only changing:
H1
Intro paragraph
SEO title + meta description
Tags/categories used in the Summary Block
URL Slug" (client-provided description)