Contact person: Business Client

Phone:Show

Email:Show

Location: Subang Jaya, Malaysia

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Project Title: Performance Marketer for Islamic Audiobook App (User Acquisition and ROAS Focus)
Project Overview

Islamic audiobooks is a subscription-based Islamic audiobook summary app launching in English across the USA, UK, Canada, Australia, UAE, Saudi Arabia, and India.
We are seeking an experienced performance marketer with a proven track record of scaling subscription mobile apps through paid user acquisition.

This is a monthly retainer role with clear deliverables. Only apply if you can show proof of success.

Scope of Work
1. Paid User Acquisition

Platforms:

Meta Ads (Facebook and Instagram)

TikTok Ads

Google UAC

YouTube Shorts Ads (optional)

Apple Search Ads (after iOS launch)

Deliverables:

Complete campaign setup and ongoing optimization

CPI, CAC, cost per subscription, and ROAS tracking

Audience testing

Creative angle and concept testing

Weekly optimization cycles

2. Creative Strategy (Not Design)

Creative concepts

Ad scripts

Hook ideas

Competitor ad analysis

3. Reporting and Analytics

Weekly performance reports with clear numbers and recommendations

Monthly strategy plan

Analysis of creative performance, funnels, and regional trends

4. ASO Support

Keyword planning

Store listing conversion optimization

A/B testing for screenshots, icons, and feature graphics

5. Region-Specific Scaling and Strategy

Primary countries:

USA

UK

Canada

Australia

UAE

Saudi Arabia

India

Deliverables:

CPI benchmarks

Which markets to scale

Localized messaging insights

Country-by-country performance review

Mandatory Requirements

Applicants must meet all requirements below. Proposals without proof will not be considered.

1. Experience With Subscription-Based Apps

Applicants must show:

Names of apps worked on

Exact role performed

Screenshots or dashboard evidence of KPIs

Results achieved: CPI, CAC, ROAS, subscription revenue, trial conversion

Countries in which campaigns were run

2. Experience in the Required Target Markets

Applicants must provide previous results achieved in:

USA

UK

Canada

Australia

UAE

Saudi Arabia

India

Including:

CPI benchmarks

CAC benchmarks

Subscription conversion performance

3. Transparent Performance and Revenue Impact

Where possible, applicants should share:

Revenue growth achieved

Subscription conversion improvements

CAC reductions

Retention metrics such as Day-1 and Day-7

Monthly Retainer Deliverables

Each month, the marketer is expected to deliver:

5–10 new audiences tested

8–12 new creative variations

Weekly performance report

Monthly strategy call

A/B testing for store listings

Regional scaling plan

Influencer shortlisting and advisory

Daily monitoring for campaign issues

Budget

Please submit:

Monthly retainer price

Breakdown of what is included

Any recommended performance-based bonus structure

Proposal Requirements

To be considered, the proposal must include:

A. Portfolio of similar subscription apps
B. Real KPIs achieved (CPI, CAC, ROAS, subscription rate, etc.)
C. Evidence of performance in my target markets
D. A clear scaling strategy for Islam Central
E. Monthly retainer price and inclusions" (client-provided description)