Contact person: Business Client

Phone:Show

Email:Show

Location: Halesowen, United Kingdom

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"here is my brief if you could quote?

Project Brief: [login to view URL] – HubSpot Website Build
1. Project Overview

Build a streamlined, SEO-optimised HubSpot website for [login to view URL], integrating CRM, blog functionality, lead capture, and future-ready components such as a pre-onboarding quiz.
The site should position Liver Nutrition Clinic as a trusted, evidence-based resource for people with MASLD, ALD, hepatitis, cirrhosis and wider liver–nutrition education.

Core aims:

Provide clear access to paid and free resources.

Build organic traffic through high-ranking, question-led SEO blog content.

Grow the email list via embedded newsletter sign-ups.

Integrate with HubSpot CRM for automated funnels.

Maintain a simple, accessible, clinical aesthetic.

2. Platform

HubSpot CMS + HubSpot CRM
All pages, forms, and blog content must sit within HubSpot to allow seamless automation, analytics, and email capture.

3. Required Pages & Functionality
3.1 Home / Landing Page

Purpose: Introduce the Liver Nutrition Clinic, highlight digital resources, and drive email sign-ups and blog discovery.

Must include:

Clear value statement (liver disease + nutrition expertise).

Space for hero CTA (newsletter, resource download, or booking).

Embedded HubSpot form for email capture.

Section for latest blogs.

Section introducing digital products (PDF guides, webinars).

Credibility indicators (registered dietitian, ACUK, British Liver Trust work – no claims).

3.2 Blog Page + Blog Templates

Purpose: Support SEO growth for liver disease and nutrition queries.

Requirements:

HubSpot blog with customisable post template.

Optimised for AI search + standard SEO (schema markup, FAQ blocks, question-based headings).

Ability to add unlimited articles.

Category filters (MASLD, ALD, Cirrhosis, Supplements, Recipes, Clinic Stories).

Social share buttons.

Internal linking modules.

3.3 Digital Resources Page

Purpose: A hub for downloadable content.

Must include:

Grid/list display of PDFs, guides, webinars.

Easy upload, tagging, and linking.

Optional gated access (email capture before download).

Automated delivery via HubSpot.

3.4 Email Capture Integration

Embed Substack signup form or custom HubSpot → Substack integration.

Form placed in:

Homepage hero

Footer

Blog sidebar

Blog post bottoms (“Get liver health updates”)

Automation:

All signups flow into HubSpot CRM.

Basic tags: newsletter, liver disease interest, resource download.

3.5 Pre-Onboarding Quiz (Future Feature)

Placeholder module for embedding a HubSpot form or custom quiz tool.

Quiz aim: triage users, identify symptoms or goals, and direct them to resources or appointments.

Should integrate with CRM for tagging and personalised follow-ups (future automation).

4. SEO & Ranking Requirements

Site must be optimised to rank highly for:

Liver disease nutrition

MASLD diet

Alcohol-related liver disease nutrition

Liver dietitian

Nutrition for cirrhosis

Evidence-based liver diet

Technical SEO:

Schema markup for blogs (FAQ + How-to where applicable).

Fast load speeds, lightweight modules.

Clean URLs.

Meta descriptions + title tags included in templates.

Image alt text fields.

Internal link architecture.

No bloated scripts.

Content SEO:

Designed for question-based headings (your blog FAQ structure).

Supports long-form, evidence-based articles.

Option for downloadable checklists and lead magnets.

5. Design Specifications

Tone: clinical, simple, quiet authority.

Colour palette aligned to current Liver Nutrition Clinic branding (clean, minimal—avoid overly medical greens).

High readability (Poppins / Inter or similar).

Mobile-first layout.

Soft geometric structure, ample white space.

Logo placement top-left (upload later).

Footer with: links, Substack opt-in, disclaimer, contact.

6. CRM & Automation Requirements

All forms must integrate directly into HubSpot CRM.

Contact properties needed: diagnosis area (if user selects), interest type (blog, resource, newsletter, appointment).

Automated workflows (later phase):

“Welcome” email to new subscribers

Resource delivery sequence

Reminder for consultation booking

7. Optional Future Expansions

Online appointment booking (HubSpot Meetings link).

Ecommerce for paid PDFs/webinars.

Member dashboard with private content.

Liver health scorecard (interactive).

8. Deliverables

Fully functioning HubSpot website with 4 core pages + blog template

Integrated CRM + forms + Substack pipeline

SEO-optimised structure

Placeholder content for blogs, PDFs, and quiz

Technical documentation or handover notes

9. Timeline

Approximate build time: 2–4 weeks depending on customisation level.

Week 1: Wireframes, templates, blog setup

Week 2: Development + SEO setup + CRM integration

Week 3: Testing + go-live

Week 4 (optional): Add automation workflows" (client-provided description)