Contact person: Business Client

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Location: West Chester, United States

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"LE Drones Website Audit Brief
I'm overhauling my LE Drones site and need a clear audit first. Focus on usability, visual design, and performance—every finding must tie back to boosting user engagement. Use data/tools like Google Analytics, GTmetrix, heatmaps. Here's the key info: (Total: 4,872 chars)

Company Overview
LE Drones LLC: US-based federal vendor, certified Veteran-Owned Small Business. We supply advanced small Unmanned Aerial Systems (sUAS) with AI obstacle avoidance to public safety (law enforcement, fire, rescue) and industries like agriculture, construction, energy, inspection, insurance, government. Products include FLIR thermal cameras, sensors, payloads, software.

Mission: Help public safety orgs build/scale drone programs with top UAS, FLIR tech, and full support.

Services: Drone program planning, enterprise hardware/sensors/software, logistics, training. Custom, reliable solutions.

Goals:

Primary: Sell commercial drones + enterprise solutions to public safety; replace old methods with drone tech for better response/missions.

Secondary: Build brand awareness; train FAA-certified pilots; grow as Veteran-owned gov contractor; top service; update products; lead drone innovation.

Target Audience
Demographics: Mostly male pros (all ages) in public safety (police, fire, SWAT, search/rescue, emergency mgmt). Gov employees/contractors. Industrial users (inspection, monitoring).

Psychographics: Tech-savvy pros wanting safer, faster decisions in crises. Innovation fans valuing efficiency, compliance, safety. Military vets aligned with our Veteran-owned status.

Current Site Structure
Home: Mission intro, news, featured products.

Products: Drone catalog (brands, accessories, specs, PDFs, videos).

Industries: Ag, Construction, Energy, Gov, Mining, Inspection, Security.

Public Safety: Law Enforcement, Fire/Rescue pages.

Information: Articles, whitepapers, FAQs, resources.

My Quote: Quote request form.

Support/Contact: Phone, forms.

Core Features: Responsive B2B design; WooCommerce catalog; filterable products; industry hub (blogs/cases); Jotform AI chat (planned); secure B2B accounts; SEO/speed optimized.

Brand Style & Tone
Tone: Professional, authoritative, trustworthy, innovative. Clear, ethical language building public confidence.

Colors (inspired by [login to view URL]):

Color Hex/RGB Use
Navy Blue (Main) #0a1e3e / rgb(10,30,62) Primary/trust
Blue Gradient #2b4d90 / rgb(43,77,144) Footer, hovers
Red #c93134 / rgb(201,49,52) CTAs (balanced)
Yellow #ffbe2a Highlights/sales (sparingly)

Fonts/Typography: Match [login to view URL] style—modern, clear hierarchy.

Visuals: Crisp drone images/videos; clean layout; color pops for CTAs.

Ideal User Experience (for Engagement)

Navigation: Simple top bar (Home, Products, Industries, Public Safety, Info, Quotes, Support). Minimal dropdowns.

Products: High-res images/videos, 360° views, callouts, cases.

Mobile-First: Flawless resize across devices (fix any glitches).

CTAs: Bold "Request Quote/Learn More" above fold; easy search/filter by type/industry.

Landing Pages: Tailored for LE needs (patrol/tactical/rescue).

Performance/Access: Fast loads; WCAG 2.1 compliant (alt text, contrast, keyboard nav).

Audit Deliverable: Data-backed report prioritizing engagement fixes across the 3 areas." (client-provided description)