Contact person: Business Client

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Location: Pune, India

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"My Shopify store is running, but the product pages feel sluggish, search engines aren’t showing them enough love, and the overall flow—especially on mobile and during checkout—needs polishing. I’m ready for a focused optimisation sprint that tackles three fronts at once: faster page-load times, stronger on-page SEO, and a smoother user experience.

Here’s the game plan I have in mind:

• Speed first: Trim unused Liquid, compress and serve images in WebP, leverage Shopify’s native lazy-loading, and make sure critical CSS/JS is inlined so Core Web Vitals scores jump. A before-and-after report from Google PageSpeed Insights or Lighthouse will confirm the gains.

• SEO uplift: Tighten title tags, structured data (JSON-LD for product-rich snippets), internal linking, and metafields so each product page is discoverable and properly indexed. I already have keywords—your job is to bake them in without harming readability.

• UX refinement: On product pages, clean up the layout, remove distractions, and make variant selection instant. For checkout, reduce the number of steps and ensure error handling is crystal clear. On mobile, every button, image, and text block should resize gracefully and keep the thumb zone in mind.

Deliverables will include
1. A short audit document outlining issues and fixes applied.
2. Theme code updates (pushed via a duplicate theme first for safe review).
3. Final performance/SEO benchmark screenshots.

If we can meet these acceptance criteria and keep the storefront stable while you work, we’re golden. Let me know your estimated timeline and the Shopify apps or external tools you’ll lean on so I can grant access where needed." (client-provided description)