Contact person: Business Client

Phone:Show

Email:Show

Location: Calgary, Canada

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Scope of Work - will evolve prior to contract sign off (this is a general AI scope)
Certifiably Divine™ — Social Media Management, Ad Design & Paid Social Campaigns
1. Project Overview

Certifiably Divine™ is seeking end-to-end social media and paid advertising support to build awareness, drive traffic, increase digital product sales, and strengthen brand presence across select platforms (Instagram, Facebook, Pinterest, and TikTok). The service provider will deliver strategic planning, content creation, paid campaign development, ongoing optimization, tracking, and performance reporting.

2. Objectives

Increase brand visibility and engagement across social platforms

Create a cohesive, premium, on-brand visual presence

Design high-performing ad creatives for digital product promotions (Goddess Certificates, future launches, seasonal campaigns)

Build targeted paid campaigns to drive conversions

Implement consistent, strategic content that nurtures traffic into buyers

Track all performance metrics and translate insights into actionable recommendations

3. Scope of Work
A. Brand Discovery & Strategy Development

Conduct a brand onboarding session to understand Certifiably Divine’s voice, audience, product line, and campaign goals

Identify and define 2–3 core audience personas (e.g., gifting audiences, best-friend gifts, aesthetic shoppers)

Audit existing social media presence, content, and performance

Develop a strategic content and advertising roadmap that includes:

Brand themes & narrative pillars

Platform-specific content strategy

Launch plan for upcoming sales or promotions

Retargeting strategy (if applicable)

B. Social Media Content Management

Platforms: Instagram, Facebook, TikTok, Pinterest (as selected)

Deliverables

Monthly content calendar with 12–20 posts (static, carousel, stories, reels depending on platform)

Creation of all visual assets following brand guidelines (colors, typefaces, textures, logo use)

Copywriting for each post (short-form, long-form, hashtags, CTA variations)

Scheduling and publishing of all content

Community engagement (liking, commenting, responding to messages where appropriate)

Optimization of posting times, content formats, engagement tactics

C. Social Media Ad Design & Paid Campaign Setup
Ad Creative Development

Design 8–12 high-performing ad creatives per month:

Static graphics

Aesthetic product shots

Promotional banners (e.g., BOGO, seasonal, “Goddess of…” series)

GIFs or short-form video edits

Viral-style visuals optimized for Pinterest, IG Reels, and TikTok

Campaign Build & Launch

Set up and configure ad campaigns inside Meta Ads Manager, Pinterest Ads, or TikTok Ads (based on selected platforms)

Define campaign objectives (traffic, conversions, engagement, awareness)

Build targeted audiences based on:

Interests

Behavioral data

Gifting categories

Lookalikes (if pixel data available)

Create ad sets, budgets, placements, and optimization rules

Implement A/B testing for creative, copy, audiences, and CTAs

D. Tracking, Analytics, & Performance Measurement
Setup

Install and verify tracking pixels as required (Meta Pixel, Pinterest Tag, TikTok Pixel)

Confirm event tracking for key actions (view content, add to cart, purchase)

Connect ad accounts to analytics dashboards (Google Analytics, Meta Business Suite)

Monitoring & Optimization

Weekly monitoring of:

CTR, CPC, CPM

Engagement rates

Video watch time

Landing page behaviour

Conversion events (if applicable)

Adjust targeting, budgets, creative rotation, and bid strategies based on performance

Reporting

Monthly analytics report including:

Detailed breakdown of each ad set and creative

Engagement and reach across platforms

Traffic and conversion analysis

Cost performance vs benchmarks

What worked / what failed

Next steps and recommended actions

Optional: Monthly strategy call to review results and upcoming campaigns

E. Optional Add-On Services

(Include if needed)

Influencer outreach & management

Viral UGC scriptwriting and brief creation

Seasonal campaign kits (Valentine’s, Mother’s Day, Holiday Gifting, Bachelorette Season)

Email list building funnels

Landing page optimization support

Etsy listing design & optimization

4. Project Deliverables Summary

Brand discovery + social strategy deck

Monthly content calendar

12–20 on-brand social posts each month

8–12 paid ad creatives per month

Fully built and managed ad campaigns

Weekly optimizations

Pixel/event tracking setup

Monthly analytics report and recommendations

Optional strategy calls

5. Timeline

Week 1: Strategy, onboarding, asset alignment

Month 1: Content rollout + campaign launch

Month 2+: Ongoing monthly content, optimization, reporting

6. Client Responsibilities

Provide brand assets (logo, fonts, style references)

Provide product files (Certificate templates, promo images)

Provide timely approvals

Grant access to ad accounts, pages, and website backend

Provide details on upcoming promotions or sales" (client-provided description)