Contact person: Business Client

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Location: Los Angeles, United States

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Project Overview:
We are looking for a highly proactive, reliable, and results-driven freelancer to support our marketing, lead generation, CRM automation, and video content needs. The ideal candidate must be ready to work, take initiative without constant supervision, and deliver high-quality results on time.

Milestone 1: GoHighLevel CRM Integration, Lead Flow & Appointment Management
1. CRM Integration & Lead Flow Management
• Connect all social media accounts—including Facebook, Instagram, TikTok, and LinkedIn—to GoHighLevel (GHL).
• Ensure inbound leads flow seamlessly into GHL through proper integrations and API connections:
o Meta & TikTok Ads: Leads generated from our Advertising Campaigns (lead forms, instant forms, conversions).
o LinkedIn: Leads from DMs, profile interactions, forms, comments, and organic engagement.
• Set up funnels, booking links, and automated appointment workflows in GHL.
• Monitor new lead activity and ensure timely follow-up sequences using GHL automations and API-triggered actions.
• Optimize lead routing, tagging, and segmentation for accurate tracking.
2. Appointment Scheduling & Lead Management
• Convert inbound leads—from Meta Ads, TikTok Ads, and LinkedIn—into scheduled calls/appointments via GHL’s calendar system.
• Maintain accurate pipeline stages, tagging, and statuses.
• Provide ongoing updates on lead quality, booking rates, and conversions.

Milestone 2: Social Media Ads, Posting & Analytics
3. Meta & TikTok Ads + Social Media Posting
• Publish ad-aligned content across Facebook, Instagram, TikTok, and LinkedIn.
• Create posts that support advertising campaigns and strengthen brand engagement.
• Maintain a consistent posting schedule tailored to each platform.
4. Analytics & Metrics Tracking
• Track ad and content performance: views, engagement, CTR, conversions, lead quality.
• Provide weekly or monthly performance reports with insights and recommendations.
• Suggest campaign and creative improvements based on data analysis.

Milestone 3: Video Production, Scripting & AI Editing
5. Video Creation & Editing
• Write short, compelling scripts that support our marketing objectives.
• Record or assemble video content using provided brand assets.
• Edit using AI-powered video editing tools for fast, high-quality production.
• Add captions, graphics, hooks, transitions, and strong CTAs.
• Deliver platform-optimized content for Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts.

Requirements (Must-Haves)
We are looking for someone who is:
• Proactive and ready to work immediately
• Able to take initiative without waiting for instructions
• Experienced with GoHighLevel CRM and API integrations
• Skilled in appointment automation, lead flow setup, and pipeline management
• Knowledgeable in Meta & TikTok advertising
• Competent with LinkedIn lead generation
• Capable of AI-based video editing and script creation
• Detail-oriented, consistent, and reliable
• Strong communicator with fast response times" (client-provided description)