Contact person: Business Client

Phone:Show

Email:Show

Location: Pretoria, South Africa

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"My WooCommerce-based pet supply store already handles products and payments reliably, but customers still tell me the site feels busy and confusing. The purpose of this project is crystal clear: improve overall user experience, with a laser focus on navigation and ease of use—starting with the homepage.

Current pain points
• Menu hierarchy is cluttered and buried one level too deep.
• Featured collections on the homepage don’t guide visitors quickly to top-selling product categories.
• Search, cart, and account links fight for attention, especially on mobile.

Scope of work
• Re-architect the main navigation so shoppers can reach any key section in two clicks or fewer.
• Redesign the homepage hero, product highlights, and promo areas for an intuitive, conversion-friendly flow.
• Implement best-practice UX patterns in Elementor (or a comparable visual builder) while keeping existing WooCommerce functionality intact.
• Optimise each element for fast load times; no bulky page builders or uncompressed assets.
• Test on desktop, tablet, and mobile to ensure consistent, frustration-free browsing.

Deliverables
1. Wireframe and final mock-up of the new homepage.
2. Updated menu structure deployed to staging, then live.
3. Clean, responsive CSS/JS with no critical Lighthouse warnings.
4. Short hand-off document outlining any new plugins or theme settings changed.

Acceptance criteria
• Visitors can locate “Dog Food,” “Cat Toys,” and “Checkout” in ≤2 clicks.
• Homepage Time to Interactive ≤3 s on 4G.
• No layout shifts or menu overlap on screens from 375 px to 1920 px wide.

Existing assets (logo, product photos, brand palette) are ready to share via Google Drive. Access to the current WordPress admin and staging subdomain will be provided right after kickoff." (client-provided description)