Contact person: Business Client

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Location: Watsonville, United States

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"I’m refreshing my brand identity and want a logo that immediately communicates sophistication without feeling dated. The aesthetic I’m after is unmistakably classic and elegant—think clean lines, balanced typography, and a refined mark that will look just as polished on a market-stall flyer as it will in the header of my website.

Because the logo must perform well in both print and digital settings, versatility is key. It should reproduce crisply on small promotional leaflets, scale up for banners, and render perfectly in RGB for online use. I have not settled on a specific palette, so I’ll lean on your eye for color harmony; please guide me with curated swatches that complement a timeless style.

Deliverables (all in vector and high-res raster formats):
• Primary logo (full color)
• One-color and reversed versions
• Print-ready files: AI, EPS, PDF
• Web files: SVG, PNG, JPEG

To keep the process smooth, I’d like to review two initial concepts with distinct color directions, choose one to refine, and then receive final artwork with accompanying usage notes." (client-provided description)