Contact person: Business Client

Phone:Show

Email:Show

Location: Chavannes-Près-Renens, Switzerland

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"**Project Overview**
[login to view URL] is a rapidly growing Swiss platform helping new tutors earn 20–80 CHF/h by teaching their preferred subjects. We are now seeking a **specialized performance marketing agency** to manage our paid acquisition and implement robust tracking systems.

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## **What We Need**

### **1. Paid Advertising Management**

* Full setup and management of **Meta Ads (Facebook/Instagram)** and **TikTok Ads**.
* Creation of high-performance campaigns focused on **tutor acquisition**.
* Complete funnel optimization: audience testing, creatives guidance, A/B testing, retargeting.
* Weekly performance monitoring and reporting.

### **2. Tracking & Data Infrastructure**

* Installation and configuration of:

* **Meta Pixel**
* **Meta CAPI (Conversions API)**
* **TikTok Pixel / Events API**
* Server-side tracking recommended (Cloudflare/[login to view URL]).
* Verification that all events (PageView, Lead/Form Submission, Button Clicks, etc.) are firing correctly.

### **3. Conversion Optimization**

* Audit of landing page ([login to view URL]) and recommendation of improvements to increase form submissions.
* Setup of custom audiences, lookalikes, and retargeting pools.

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## **Requirements**

* Proven experience managing **Meta and TikTok ads** with strong acquisition results.
* Demonstrated expertise in **Pixel & CAPI implementation** (client + server-side).
* Understanding of **lead generation funnels**.
* Clear communication and transparency on budget allocation, campaign structure and KPIs.
* Ability to start immediately.

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## **Deliverables**

* Fully operational ad accounts with active, optimized campaigns.
* Tracking infrastructure with verified event firing.
* Weekly performance report (CPC, CTR, CPM, CPL, CAC).
* Recommendations to scale successful campaigns.

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## **Budget**

Open to proposals. Please include:

* Your monthly fee
* Estimated ad spend needed for initial testing
* Case studies or examples of similar work

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## **How to Apply**

Please send:

1. A brief introduction of your agency
2. Examples of results with similar lead-generation clients
3. Details on your technical approach to Pixel/CAPI setup
4. Your proposed monthly management fee" (client-provided description)