Contact person: Business Client

Phone:Show

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Location: Sydney, Australia

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Project Title: 50+ Page Hyper-Local SEO Website Build: Property Care (Coffs Coast Focus)
1. Project Overview & Core Requirements
We are launching Inside Outside Property Care, a maintenance service targeting the Coffs Harbour, Nambucca, and Bellingen greater areas. The website must be a professional, high-conversion lead generation tool.
• Goal: To establish local dominance by creating highly optimized pages for specific Service + Suburb combinations.
• Platform Constraint (MANDATORY): Must be built on WordPress using the Astra Free Theme and the Elementor Free Page Builder. No paid plugins or themes are permitted.
• Target Audience: Real Estate Agents, Landlords, and Homeowners.
• Image Strategy: Use high-quality stock images only. Must NOT use generic, overused stock photos or images of people in European-style overalls. Focus on clear visuals of quality workmanship.
2. Website Structure & Deliverables (55+ Pages)
The final website must be fully mobile-responsive and fast-loading.
• Core Pages (3): Homepage (Coffs Harbour Focus), About Us (Trust/Vetting focus), Contact/Quote Form.
• Regional Landing Pages (5): Dedicated landing pages for Coffs Harbour, Sawtell, Woolgoolga, Nambucca, and Bellingen.
• 50+ Service-by-Suburb Pages:
• 10 Core Service Pages: Create an optimized, flexible template for the following services:
1. End-of-Lease & Bond Cleaning
2. Lawn Mowing & Garden Tidy-Ups
3. Home Handyman Minor Repairs
4. Gutter Cleaning & Roof Checks
5. Pest Control (End-of-Lease Requirement)
6. Interior Wall Patching & Painting
7. High-Pressure Washing (External Surfaces)
8. Fence & Deck Repair/Maintenance
9. Window & Glass Cleaning (Internal & External)
10. Green Waste & Junk Removal
• Localisation: Clone and customise each of the 10 service pages for the 5 key suburbs listed above (50 unique pages in total).
• Crucial SEO Task: Each of the 50 localized pages must have unique Title Tags, Meta Descriptions, H2 headings, and include at least 1-2 paragraphs of unique text mentioning the suburb/local landmarks to ensure distinct SEO value.
3. Critical SEO & Technical Requirements
• URL Structure (MANDATORY): Must strictly follow the service-suburb/ format (e.g., /lawn-mowing-sawtell/).
• Local Schema: Implement Local Business Schema markup (NAP) across the site. (Must use a free, reliable method/plugin).
• Speed Optimisation: Site must be aggressively optimised for speed, targeting a Google PageSpeed score of 80+ on mobile, leveraging Astra/Elementor capabilities.
• Handover: Clear documentation and training on how to efficiently add and localise new pages using the established template system.
4. Timeline
• Timeline (MANDATORY): Complete and ready to launch within 4-5 weeks from project start." (client-provided description)