Contact person: Business Client

Phone:Show

Email:Show

Location: Munich, Germany

Budget: Recommended by industry experts

Time to start: As soon as possible

Project description:
"Developer Briefing Document
Version 2.0 — 12. December 2025

1. Project Overview

Project Name: The Wachstum – Website Redesign & EdTech Integration
Goal:
Rebuild and redesign [login to view URL] into a modern, professional digital learning platform that:
1. Hosts and promotes online conferences (Praxis Days)
2. Sells single course recordings and issue certificate
3. Offers structured learning paths (Spezialisierungen) and issue certificate
4. Contains free resources and blog content
5. Uses a UX and navigation style inspired by *[login to view URL]*

Key Deliverables:
• New UX & visual design across all pages
• Modular WordPress templates
• Course gating
• Membership / subscription system like [login to view URL]
• Payments via Stripe or WooCommerce, need your guidance on this
• Smooth navigation, consistent UI, and super fast website
• Modern frontend performance

⸻

2. Platform & Tech Stack

Primary CMS: WordPress
Theme Approach: Custom theme or heavily customized block theme (no off-the-shelf commercial theme)
Page Builder: Elementor blocks (preferred)
E-Commerce like CXL:
• WooCommerce (for course or specialization path purchases)
• Woo Subscriptions (for monthly access)

Video Hosting:
• Vimeo

User Accounts:
• WordPress native
• Add: Gated access, course progress tracking (lightweight), login-required pages

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3. Navigation & Information Architecture

Modeled after [login to view URL], adapted to The Wachstum.

Main Navigation:
Praxis Days (live conferences)
Spezialisierungen (specialization paths, hand-selected set of courses related to topic)
Kurse (all single courses)
Ressourcen (few free courses, Discord or Skool community registration page, blog, newsletter registration page)
Login | Angebot / Pricing

Footer Navigation:
Praxis Days
Spezialisierungen
Kurse
Blog
Newsletter
Community (Discord or Skool)
Impressum
Datenschutz
Kontakt

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4. Page Templates & Requirements

4.1 Homepage (Custom Template)

Key Sections:
1. Hero section
2. Value propositions
3. Upcoming Praxis Days
4. Popular Courses
5. Spezialisierungen (Programs)
6. Testimonials (Trustpilot manual import)
7. Partner logos
8. Free Community, Newsletter signup
9. Footer

Functional Requirements:
• Dynamic loading of upcoming events (custom CPT: event)
• Dynamic loading of top courses (CPT: course)

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4.2 Praxis Days – Overview Page

Content Type: Custom Post Type: “event”

Requirements:
• Search & filter by date, topic, level
• Event cards with:
title, date, description, speakers, CTA “Ticket sichern”
• Pagination

Admin Requirements:
• Custom fields via ACF or block fields
• Upload promotional image + agenda

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4.3 Praxis Day – Single Event Page

Structure (similar to current page setup):
1. Event hero block
2. Quick info (duration, access to recording, speakers, CTA)
3. Agenda (accordion layout)
4. Speaker profiles and then the value stack and price module.
5. Trustpilot reviews + “The Wachstum USPs” section
6. Past Events Videos + FAQ

Functionality:
• Simple WooCommerce product integration (“Buy ticket”)
• Event metadata fully editable

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4.4 Spezialisierungen – Overview Page

Content Type: CPT: “program”

Requirements:
• Grid of programs like [login to view URL]
• Each program shows: title, icon, description, course count, duration, CTA

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4.5 Spezialisierung – Single Program Page

Structure:
1. Hero section
2. What you learn
3. Included courses (auto-load from taxonomy or manual list)
4. Speaker list (optional)
5. Certificate teaser (optional)
6. FAQ
7. CTA

Functionality:
• Purchase via WooCommerce
• Ability to include locked and free-preview courses
• “Program progress”

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4.6 Courses – Overview Page

Content Type: CPT: “course”

Requirements:
• Filters: Topic, level, cost (paid/free), optional: speaker
• Course grid

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4.7 Course – Single Page

Main Requirements:
1. Hero section
2. Learning objectives
3. Speaker bio
4. Trustpilot Reviews & Related courses

Technical Requirements:
• Integration with Vimeo API
• Must check user purchase via WooCommerce before unlocking
• Chapters loaded from custom fields

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4.8 Ressourcen Section

Contains:
Blog (built-in WordPress posts)
Free Courses (login required)
Newsletter signup
Discord or Skool Community link

Requirements:
• Standard blog template
• Login-wall for free courses that require subscription to newsletter

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5. Custom Development Requirements

5.1 Custom Content Types
• CPT: event
• CPT: course
• CPT: program (spezialisierung)

5.2 Custom Plugins / Functionality
1. Course Gating
Lock the courses unless user purchased
2. Program Builder
Associate courses with programs
3. Speaker Directory
Custom taxonomy or CPT
4. Course Purchase Restriction
WooCommerce integration
5. User Dashboard
Basic dashboard with:
• purchased courses
• active subscription
• saved progress (phase 2)
6. Search & Filter
Filters for events, courses, programs

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6. Design Requirements

6.1 Visual Style

Reference: [login to view URL]
Requirements:
• Clean, minimal, modern
• Generous spacing
• High contrast for reading
• Black + white + a strong green accent color (like current)
• Professional typography (like current)

6.2 Components Needed
• Hero blocks
• Event cards
• Course cards
• Program cards
• Speaker profile cards
• Accordions
• Video player block
• Testimonial slider
• Pricing table
• CTA blocks

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7. Performance Requirements
• Fast loading times (< 2.5 sec on desktop, < 3 sec mobile)
• Optimized images via WebP
• Lazy loading for video thumbnails
• Minified JS & CSS
• No bloated builders

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8. SEO Requirements
• Schema for:
• Event
• Course
• Article
• Breadcrumb
• Clean URL structure
• Automatic metadata generation via ACF fields
• XML sitemaps
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9. Security & Compliance
• GDPR-compliant cookie banner (already installed)
• secure checkout
• Login brute-force protection (already installed)
• Form spam protection
• Secure file uploads

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10. Project Timeline

Phase Duration Deliverables
Discovery & UX 2 weeks Wireframes, sitemap
UI Design 3 weeks All page designs
Development 6–8 weeks Theme + custom functionality
Content Migration 2 weeks Events, courses, blogs
QA & Bug Fixing 2 weeks Browser & device testing
Launch 1 week Deployment, redirects

Total estimated: 14–16 weeks" (client-provided description)